Contract details
Start date:
Status:
2024
Friend of the House
Jude Bellingham: Bridging Football and Luxury Fashion with Louis Vuitton
In 2023, Jude Bellingham solidified his presence in the fashion world by attending Louis Vuitton’s Spring/Summer menswear show at Paris Fashion Week. Sharing the front row with high-profile names like Kim Kardashian, Lenny Kravitz, and Lewis Hamilton, the Real Madrid midfielder made a style statement in an all-black floral brocade ensemble. Complemented by a white silk scarf and signature sunglasses, his look resonated with the event’s sophisticated atmosphere.
Official Partnership with Louis Vuitton
On 16 August 2024, Louis Vuitton officially named Bellingham as a “Friend of the House.” This announcement followed months of speculation after Bellingham’s prominent appearances at the brand’s events, including sitting front row at the Paris Fashion Week alongside his brother, Jobe Bellingham, and Manchester United’s Marcus Rashford. This partnership places him among a distinguished group of ambassadors, including Pusha T, Carlos Alcaraz, and Victor Wembanyama.
Ambassador Campaign: Redefining Style
For the official Louis Vuitton ambassador shoot, directed by Gabriel Moses, Bellingham sported an array of luxurious looks. From embossed LV jackets and high-waisted flares to double-breasted suits and chunky-knit cardigans, his wardrobe exemplified a blend of classic tailoring and modern casual wear.
Pharrell Williams’ Influence on Sport and Fashion
Since Pharrell Williams took over as Louis Vuitton’s Men’s Creative Director, the brand has deepened its connection to the sports world. With athletes like Lewis Hamilton, LeBron James, Paul Pogba, and Jadon Sancho already associated with the luxury label, Bellingham’s partnership reinforces this synergy between football and fashion.
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