Real Madrid and Louis Vuitton Forge Premium Partnership Blending Fashion and Football

July 2025 – Madrid, Spain — Real Madrid CF has unveiled a prestigious new partnership with French luxury house Louis Vuitton, establishing a long-term collaboration that bridges elite fashion and world-class sport. As part of this agreement, Louis Vuitton becomes the official formalwear and travel outfitter for Real Madrid’s men’s and women’s football teams, as well as the basketball squad.

This partnership introduces a new era of premium styling for the Spanish club’s athletes, combining classic design with functional elegance for travel and official appearances across domestic and international competitions.

Tailored Excellence: Louis Vuitton to Dress Real Madrid Athletes

The collaboration will see Real Madrid players and staff don custom-designed Louis Vuitton suits, shoes, and accessories for all formal engagements and travel. The apparel is crafted using high-end materials selected for comfort, durability, and visual sophistication, reinforcing the image of the club as a global icon both on and off the pitch.

Key elements of the official collection include:

• Made-to-measure tailored suits and coats
• Luxury leather footwear designed for comfort during long travel
• Signature Louis Vuitton accessories and travel bags

Shared DNA: Real Madrid and Louis Vuitton Unite Prestige and Legacy

Pietro Beccari, Chairman and CEO of Louis Vuitton, emphasized the synergy between the two brands:

“We are proud to collaborate with a club whose legacy is synonymous with global triumph. Louis Vuitton and Real Madrid share a dedication to pushing boundaries, refining excellence, and setting new standards in our respective industries.”

Emilio Butragueño, Real Madrid’s Director of Institutional Relations, added:

“Our identity as a club is built on excellence. Louis Vuitton reflects that same spirit—heritage, innovation, and distinction. This partnership extends beyond football or fashion; it enters the realm of cultural influence.”

Fashion Meets Football: Strengthening Real Madrid’s Global Brand Identity

The Real Madrid–Louis Vuitton partnership reinforces the club’s commitment to excellence in every facet, not just in sport but in global brand representation. With millions of fans around the world and a growing commercial footprint, Real Madrid continues to align with premium partners that elevate its institutional profile. Louis Vuitton joins a select group of brands trusted to represent the club’s identity on a global scale.

By integrating high fashion into Real Madrid’s visual identity, the partnership enhances the club’s image during UEFA Champions League away matches, gala events, and major promotional campaigns. It also opens the door to future co-branded fashion collections and digital activations aimed at both football fans and luxury consumers worldwide.

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