AC Milan and MSC Cruises: A Strategic Partnership in Football and Tourism

In July 2023, AC Milan and MSC Cruises announced a strategic partnership, marking the beginning of a collaboration between two globally recognized Italian brands. As part of the agreement, MSC Cruises became the Principal Partner and Official Sleeve Partner of the Rossoneri, with its logo featured on the sleeves of the men’s and women’s first team jerseys, as well as on the Primavera squad’s kits.

MSC Cruises becomes our Official Sleeve Partner ➡ https://t.co/mEwbH8cwLW@MSC_Crociere è il nuovo Official Sleeve Partner dei rossoneri ➡ https://t.co/VXgYiiTCwe#SempreMilan pic.twitter.com/fCyOeSLZFA

— AC Milan (@acmilan) July 19, 2023

This sponsorship covers all domestic competitions and the UEFA Champions League, providing global brand visibility for MSC Cruises, a company seeking to expand its presence in the sports and football industries.

Shared Vision and Brand Synergy

The partnership is built on a shared commitment to innovation, excellence, and global outreach. Both AC Milan and MSC Cruises have strong international fanbases, with Milan boasting over 500 million supporters worldwide. The collaboration aims to leverage both brands’ global reach, integrating football and luxury travel experiences through joint events and promotional activities both on land and at sea.

For MSC Cruises, this partnership represents an opportunity to deepen its connection with the sports sector, particularly within football marketing, by engaging fans, travelers, and sports enthusiasts in new and interactive ways.

About MSC Cruises

MSC Cruises, headquartered in Geneva, Switzerland, is a subsidiary of the Mediterranean Shipping Company S.A. (MSC Group). It ranks among the top four cruise companies globally, competing with industry leaders such as Carnival Corporation, Royal Caribbean Cruises, and Norwegian Cruise Line.

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