Red Bull becomes official energy drink partner of Newcastle United

On September 3, 2024, Newcastle United announced a major partnership with Red Bull, making the energy drink company the club’s official energy drink partner. This multi-year agreement aims to support the performance of both the men’s and women’s teams while also increasing brand visibility for Red Bull.

Newcastle United 🤝 @RedBullUK.

Introducing our new Energy Drink Partner. pic.twitter.com/crbnNq68rb

— Newcastle United FC (@NUFC) September 3, 2024

As part of this partnership, Red Bull will be prominently featured at St. James’ Park during Newcastle United matches. The energy drink brand will be distributed to players, staff, and fans, with products available throughout the stadium concourses and the club’s popular fanzone, St. James’ Stack, presented by Sela. The deal ensures that Red Bull will have extensive brand exposure, including on matchdays and through various fan engagement activities.

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