Real Madrid Partners with Ouro in Multi-Country Banking Sponsorship Deal

April 24, 2024 – Real Madrid has signed a new international sponsorship agreement with Ouro, a technology-driven financial services company. The deal designates Ouro as the exclusive official sponsor of the men’s and women’s football first teams in the prepaid, credit, and debit card category.

This partnership will make Ouro the club’s regional sponsor in several key global markets, including the United States, Mexico, Brazil, Portugal, France, and the United Arab Emirates, reflecting Real Madrid’s growing commercial footprint outside Spain.

New Partnership Anchored in Shared Values

The collaboration was formalized during a signing event at Real Madrid City, attended by Emilio Butragueño, the club’s Director of Institutional Relations, along with Ouro’s co-founders Roy Sosa and Bertrand Sosa.

Butragueño highlighted the significance of this strategic alliance: “We are pleased to welcome a leader in digital finance into the Real Madrid family. With Ouro’s presence in high-growth markets like the U.S., Mexico, and Brazil, this partnership will help us expand our global connection with fans. We’re united by values like ambition, resilience, and integrity.”

Roy Sosa, co-founder and executive director of Ouro, noted: “We’re redefining the digital banking experience, and this partnership allows us to bring exclusive, fan-focused products to Real Madrid supporters around the world.”

Bertrand Sosa added: “Real Madrid represents excellence and ethical leadership in sport – qualities that align perfectly with our mission at Ouro. We’re excited to work together to build something meaningful.”

Exclusive Fan Benefits and Regional Product Rollouts

As part of the agreement, Ouro will launch a range of Real Madrid-branded payment cards tailored for fans in the designated regions. These products are expected to include:

• Exclusive cashback and rewards programs tied to Real Madrid merchandise and experiences
• Early access to ticket offers and club events
• Co-branded digital wallets and mobile banking features

Marketing activations will be localized, with special attention given to the North and South American markets, where both Real Madrid and Ouro maintain strong audience bases. Branded campaigns, social media engagement, and digital financial tools will play key roles in the partnership’s execution.

Ouro’s Expansion Strategy through Sport

This sponsorship marks a major step in Ouro’s international expansion plan, using the power of sport – and Real Madrid’s global brand equity – as a platform for growth. By aligning with one of the most successful clubs in football history, Ouro aims to reach younger, tech-savvy consumers who value personalization and digital innovation in financial services.

Real Madrid’s ongoing partnerships with leaders in fintech and digital payment solutions highlight the club’s commitment to innovation both on and off the pitch. This deal further strengthens its commercial ecosystem across key global regions.

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