Contract details
Start date:
End date:
Status:
2020
2022
Official partner
Juventus, one of Italy’s most iconic football clubs, entered into a strategic partnership with Parimatch, a global technology and betting company, on September 17, 2020. This collaboration sought to combine the innovative digital-first approach of Parimatch with Juventus’ global brand presence, delivering engaging and forward-thinking experiences for fans worldwide.
The partnership was announced as a groundbreaking collaboration designed to connect with fans across the globe. Key highlights of the initial agreement included:
In March 2021, Parimatch launched a global video campaign featuring prominent Juventus players, including Cristiano Ronaldo, Alvaro Morata, Arthur Melo, Luiz Da Silva Danilo and Wojciech Szczesny.
The campaign, infused with Parimatch’s signature electric yellow theme, aimed to:
In September 2021, Juventus extended its collaboration with Parimatch for another season. Parimatch announced plans to:
Founded in 1994, Parimatch is headquartered in Limassol, Cyprus. Over the years, the company has grown into a global leader in sports betting and gaming technology, known for its innovative marketing campaigns and strategic partnerships with top-tier sports organizations.
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