Real Betis and Kaiyun Sports Forge Strategic Partnership to Expand Asian Presence

On September 3, 2024, Real Betis and Kaiyun Sports announced a new partnership that appoints the sports entertainment platform as the club’s official regional partner in Asia for the next two seasons. The agreement reinforces Real Betis’s commitment to international growth and reflects its ongoing expansion strategy across Asia.

Kaiyun Sports Adds Another European Club to Its Portfolio

Kaiyun Sports is already known for its collaborations with elite European clubs such as Real Madrid, Inter Milan, Chelsea, Crystal Palace, and Nottingham Forest. This new deal with Real Betis extends its regional sponsorship strategy while further solidifying its visibility among Asian football audiences.

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