Contract details
Start date:
Status:
2022
Official global partner
Leagues and Tournaments:
Cantabria Labs Partners with Real Madrid to Promote Skin Health
On 20 July 2022, Real Madrid and Cantabria Labs signed a global partnership agreement for the next three years. This partnership includes both the men’s and women’s football teams and aims to increase the visibility of Cantabria Labs’ well-known skincare brands, including Heliocare, Endocare, and Elancyl.
Expanding Global Reach and Promoting Skin Care Awareness
The strategic collaboration focuses on promoting skin health and raising awareness about the importance of sun protection. Cantabria Labs, a leader in dermatological products, has worked with Real Madrid to create impactful campaigns, such as the “Train Your Skin” initiative, launched in 2023, featuring players Luka Modrić, Fede Valverde, and Antonio Rüdiger. This campaign showcases the players protecting their skin during training with Heliocare 360º, emphasizing the importance of skincare alongside physical performance.
Innovative Approach to Fan Engagement and Skin Health Education
This partnership also emphasizes collaboration beyond the field. Cantabria Labs has used digital platforms to reach millions of fans, creating educational content on skin protection and health. In 2023, the “Train Your Skin” campaign reached nearly 200 million views globally, increasing both brand recognition and the impact of sun protection education.
Real Madrid and Cantabria Labs: A Partnership for Excellence
Cantabria Labs’ collaboration with Real Madrid represents more than just branding; it’s about raising awareness of the harmful effects of UV radiation. Through this partnership, Cantabria Labs continues its mission to educate and protect, with a focus on preventing skin cancer and promoting healthy skin habits.
Cantabria Labs: A Leading Brand in Dermatology and Skin Protection
Cantabria Labs, founded over 25 years ago, is a prominent player in the dermatological field, specializing in sun protection products like Heliocare and facial care with Endocare. The company’s global presence spans countries like Spain, Italy, the US, Mexico, and China, and it’s dedicated to driving awareness around skin health through initiatives like “Objective Zero Melanoma” and collaborations with medical professionals.
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