Contract details
Start date:
Status:
2022
Official technology partner
Leagues and Tournaments:
Real Madrid and Cisco Partnership: Elevating the Santiago Bernabéu with Cutting-Edge Technology
On March 17, 2022, Real Madrid and Cisco announced a groundbreaking, multi-year global partnership that aims to transform the Santiago Bernabéu Stadium into one of the most technologically advanced sports venues worldwide. The partnership, celebrated at Real Madrid City, was attended by key figures such as Emilio Butragueño, Real Madrid’s Director of Institutional Relations, and Wendy Mars, President of Cisco EMEAR.
Enhancing Fan Experience with Cisco’s Technology
As the official technology partner of Real Madrid, Cisco will equip the Santiago Bernabéu with industry-leading technology solutions, including advanced connectivity, security systems, a state-of-the-art data center, and immersive digital signage. A key feature of this partnership is the integration of Wi-Fi 6 technology, providing the best wireless connection in Europe. With over 1,200 access points across the stadium, fans will enjoy faster, more reliable bandwidth, enhancing their interaction with mobile devices and applications during matches and events.
Revolutionizing Stadium Operations and Security
The collaboration will provide Real Madrid with a unified, secure, and high-performance network that streamlines stadium operations, including communications, security, and fan engagement. With Cisco’s technology, Real Madrid will be able to optimize in-stadium processes and create seamless, innovative experiences for fans both in the stadium and worldwide.
Cisco’s IPTV solution will also be implemented across more than 1,000 screens, distributing high-definition video content and state-of-the-art digital signage throughout the stadium. This will not only enhance the overall fan experience but will also provide new revenue opportunities for the club through sponsorship activations and dynamic content delivery.
Cisco’s Legacy in Sports and Entertainment
Cisco has been a trusted partner for over ten years, delivering technology solutions to some of the world’s most iconic sports venues, teams, and events, including SoFi Stadium, the Olympic and Paralympic Games, City Football Group, Riot Games, and the National Football League.
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