Codere’s Strategic Partnership with Real Madrid

In November 2016, Spanish football giant Real Madrid entered into a groundbreaking partnership with Codere Apuestas, a leading sports betting company. This collaboration marked Codere as the official betting partner of Real Madrid for the first time. The three-year deal, set to last until the 2018-19 season, provided an exciting opportunity for both entities to engage with their respective audiences, offering club-specific betting options and special promotions.

Extension of the Partnership and New Opportunities

The success of this initial partnership led to an extension in May 2019, ensuring that Codere would remain the official betting partner of Real Madrid through to the 2021-2022 season. This decision reflected the mutual benefits experienced by both parties, especially as they sought to expand their reach in global markets.

The Latest Milestone: Codere Becomes Exclusive Sports Betting Partner in Latin America

In October 2021, Codere secured another significant milestone by extending their partnership with Real Madrid through to June 2026. As part of the renewed agreement, Codere became the exclusive sports betting partner for both Real Madrid’s male and female football teams in Latin America. This agreement focuses primarily on Codere’s core markets, including Argentina, Colombia, Mexico, and Panama.

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