Contract details
Start date:
Status:
2024
Global partner
Leagues and Tournaments:
Linglong Tire and Real Madrid: A Strategic Global Sponsorship Agreement
On September 27, 2024, Real Madrid and Linglong Tire, a dominant brand in the Chinese tire market, announced a global sponsorship agreement that promises to bring new growth opportunities to both parties.
Expanding Reach and Creating Exciting Opportunities
Through this partnership, Linglong Tire will gain the opportunity to be part of various Real Madrid events and initiatives. These activities will involve both sporting events and business endeavors, where the two organizations will collaborate on unique and innovative promotional campaigns. The goal is to create a platform that blends sports marketing with entrepreneurial spirit, offering fans around the world new ways to engage with both brands.
The sponsorship will allow Real Madrid to tap into Linglong Tire’s significant presence in Asia, especially in the rapidly growing Chinese market, while Linglong Tire can benefit from the global appeal of one of the world’s most iconic football clubs. This collaboration is an exciting step toward expanding both brands’ reach and influence, bringing them closer to fans and consumers across various regions.
Innovative Marketing and Future Growth
As part of the agreement, Real Madrid and Linglong Tire will work together to explore new frontiers in sports marketing. By leveraging both brands’ strengths, the partnership aims to drive innovation in the sports industry and enhance their presence in key markets, from Europe to Asia.
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