Real Madrid and Orange Forge Strategic Partnership to Enhance Fan Engagement

On July 29, 2024, Real Madrid and Orange announced an exciting new strategic partnership, positioning Orange as the club’s official telecommunications provider for the next three seasons. The signing ceremony took place at Real Madrid City, where the club’s Director of Institutional Relations, Emilio Butragueño, and Orange’s Chief Operating Officer, Germán López, celebrated the alliance. This collaboration makes Orange the official telecommunications partner of both the men’s and women’s football teams, enhancing the club’s connectivity and fan engagement globally.

Enhancing the Fan Experience with 5G Connectivity

As part of this partnership, Orange will supply its world-leading 5G/5G+ mobile connectivity to Real Madrid. This cutting-edge technology will not only streamline communication within the club but also enhance the fan experience during match days. Real Madrid fans will benefit from seamless connectivity, whether they are at the stadium or following the action from anywhere in the world. Additionally, Orange will provide its mobile services to the club’s employees, supporting Real Madrid’s internal operations with the most advanced communication solutions available.

Prominent Branding Across Real Madrid’s Digital and Physical Spaces

This collaboration includes a broad spectrum of visibility for the Orange brand, both physically at the Santiago Bernabéu and across Real Madrid’s digital platforms. Orange will be featured prominently in the 360º LED halo at the stadium, one of the most innovative digital displays at the iconic venue. This visibility is part of a broader marketing and advertising initiative that will showcase Orange’s branding through a variety of media channels, including TV, social media, and digital platforms.

Expanding Digital Engagement with Real Madrid’s Global Fanbase

Beyond physical branding, the partnership will focus on digital engagement, driving deeper connections with Real Madrid’s vast global fanbase. Through collaborative marketing and advertising efforts, the two organizations will create engaging campaigns on social media, providing fans with a more immersive connection to the club. Real Madrid’s social media presence, combined with Orange’s expertise in telecommunications, will enhance interactions with fans and create a more dynamic, interactive fan experience.

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