Palladium Hotel Group’s Partnership with Real Madrid: A Commitment to Sport and Youth Development

Since 2019, Palladium Hotel Group has partnered with Real Madrid as a sponsor, continuing to strengthen its presence in the sports industry. As the official sponsor of Real Madrid Basketball, Palladium’s relationship with the club expands to include the men’s and women’s football teams. The collaboration is designed to promote sports education and social values through a series of football clinics and initiatives in various global locations.

Youth Football Clinics in Collaboration with the Real Madrid Foundation

In line with its commitment to children and youth development, Palladium Hotel Group has successfully launched multiple seasons of football clinics in partnership with the Real Madrid Foundation. These clinics, which have been organized at the group’s luxurious resorts in Riviera Maya, Mexico, and Imbassaí, Brazil, offer children aged 5 to 17 an opportunity to develop their skills in a fun, educational environment. The clinics, designed to teach the values of teamwork, respect, and leadership, are now expanding to new destinations, including Punta Cana and Costa Mujeres in Mexico.

👑🛬👋 Our #RMCopa road starts here! @PalladiumHG | #MVPalladium pic.twitter.com/fsMnMAUfjV

— Real Madrid C.F. 🇬🇧🇺🇸 (@realmadriden) January 22, 2020

Expanding the Global Reach of the Real Madrid Foundation Clinics

Palladium’s clinics offer young participants the chance to train under the same methodology used by Real Madrid’s professional players. These sessions, lasting one and a half hours each day, provide personalized training on techniques, strategies, and game skills. They culminate in a match between the participants, allowing children to apply what they’ve learned in real game situations.

Meet the Legends: Real Madrid Players Join in

The clinics are often enhanced by special appearances from Real Madrid legends. In 2023, Kenti Robles visited the clinic in Riviera Maya, while Fernando Morientes joined the session in 2024, offering children valuable insights into improving their game. These experiences help the kids connect with their football idols and receive coaching tips from some of the best in the sport.

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