Contract details
Start date:
Status:
2002
Official medical provider
Leagues and Tournaments:
Sanitas and Real Madrid: A 20-Year Partnership in Sports Healthcare
Sanitas, a leading healthcare provider, has been an official partner of Real Madrid since 2002. Celebrating two decades of collaboration in 2022, both entities marked this significant milestone with a special event at the Alfredo Di Stéfano Stadium, attended by key figures such as Florentino Pérez, President of Real Madrid, and Iñaki Peralta, CEO of Sanitas and Bupa Europe & Latin America.
📸📱🤩 @Sanitas | #ImpulsoSanitas pic.twitter.com/bcA0vIOFfo
— Real Madrid C.F. (@realmadrid) March 7, 2025
Healthcare Excellence for Real Madrid’s Elite Athletes
For over 20 years, Sanitas has been the official healthcare provider for Real Madrid’s men’s and women’s football teams, as well as the basketball team. During this time, Sanitas has offered the highest quality medical services to help players achieve peak physical and mental performance. This collaboration also leverages the power of digital healthcare, providing advanced solutions for elite athletes to enhance their health and well-being.
With Sanitas’ support, Real Madrid has celebrated remarkable success, winning 54 titles, including five UEFA Champions League trophies and two EuroLeague titles.
Innovative Marketing Activations and Recognitions
Sanitas has also implemented creative marketing activations, including the annual “Real Madrid’s Healthiest Player” award. In 2021, Karim Benzema received this prestigious title, as voted by fans, for his inspirational dedication to fitness and sport. In addition, Sanitas continues to engage with the club by presenting digital health cards to players, offering them access to cutting-edge medical services.
🥳⚽ @Sanitas has named @ToniKroos the Healthiest Player of 2023! Congratulations! 👏
— Real Madrid C.F. 🇬🇧🇺🇸 (@realmadriden) December 17, 2023
💙 #ImpulsoSanitas pic.twitter.com/LSVrtTycur
Sanitas also ensures that players have access to the latest technological advancements in healthcare. The team’s healthcare is powered by Sanitas’ BluaU platform, which provides video consultations in over 30 medical specialties, vital sign monitoring through facial recognition, and remote monitoring of chronic conditions via wearable devices like digital scales, heart rate monitors, and thermometers.
🏥💳@sanitas will present our squad with their health cards at #RMCity tomorrow.
— Real Madrid C.F. 🇬🇧🇺🇸 (@realmadriden) February 23, 2017
👉 https://t.co/S5PH6OGOCX#RealMadrid pic.twitter.com/MuC6MnIVCf
Sanitas and Real Madrid’s Continued Commitment to Health and Well-Being
In 2024, Sanitas and Real Madrid extended their partnership for another three years, renewing their commitment to providing top-tier medical services to the club. This extension ensures that the men’s and women’s football teams, as well as the basketball team, will continue to receive world-class healthcare and medical technologies.
The two organizations are also furthering their commitment to social responsibility. The Sanitas Foundation and Real Madrid Foundation have been collaborating on initiatives to promote inclusive sports for children with disabilities. More than 150 children participate in these activities each season, with many others benefiting from this long-term partnership since it began in 2009.
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