Real Madrid Partners with Visit Dubai to Boost Global Engagement and Tourism

On October 5, 2023, Real Madrid and Visit Dubai announced a groundbreaking global partnership aimed at unlocking new growth opportunities for both iconic organizations. This collaboration makes Dubai the first official destination partner for the renowned Spanish football club. The agreement was formalized in the boardroom at Real Madrid City, with key figures including Florentino Pérez, president of Real Madrid, and Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (DCTCM).

Expanding Global Reach and Engagement

The partnership aligns with the ambitious Dubai-D33 Economic Agenda, highlighting the shared commitment to excellence, innovation, and global influence between Real Madrid and Dubai. The deal covers both the men’s and women’s first football teams, as well as unique fan experiences. As part of this collaboration, Real Madrid will introduce the culture and allure of Dubai to the iconic Santiago Bernabéu Stadium. Fans attending matches will be treated to immersive Dubai-themed experiences and premium services, further enhancing their game-day journey.

Real Madrid-Themed Park in Dubai: A Landmark Attraction

Adding to the excitement, the partnership will soon be complemented by the launch of the Real Madrid-Themed Park at Dubai Parks and Resorts, the largest entertainment destination in the Middle East. This will be the first-ever park themed around Real Madrid, creating a dynamic and engaging environment for fans and visitors of all ages. Attractions will include football-themed games, a dedicated museum celebrating Real Madrid’s legacy, interactive experiences, and a variety of restaurants and retail spaces offering official club merchandise.

Dubai’s Strategic Sports and Tourism Vision

The collaboration also supports Dubai’s strategic push to become one of the top three global cities by 2030. By teaming up with Real Madrid, one of the most famous football clubs in the world, Dubai strengthens its position as a hub for global sports and entertainment. This partnership provides a platform to amplify Dubai’s tourism and hospitality industry while enhancing Real Madrid’s global fan engagement. It also promises exciting activations and exclusive opportunities that fans of both entities can enjoy.

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