Contract details
Start date:
Status:
2025
Official energy drink partner
Leagues and Tournaments:
Red Bull Becomes Official Energy Drink Sponsor of Atlético de Madrid Until 2027
January 9, 2025 — Atlético de Madrid has announced a new multi-year partnership with Red Bull, naming the iconic Austrian energy drink brand as the official energy drink sponsor of the club until June 2027. This marks Red Bull’s first-ever sponsorship collaboration with a football club in Spain, further expanding the company’s presence in global football.
A First in Spanish Football — Red Bull Enters La Liga Sponsorship Arena
The agreement brings together two internationally recognized brands known for high performance, energy, and a relentless pursuit of excellence. For Red Bull, which has long supported individual athletes and extreme sports, this partnership signifies a strategic entry into the team sports space in Spain.
Atlético de Madrid and Red Bull share a mutual ethos rooted in determination, adrenaline, and the ability to push beyond limits—making this alliance a natural fit.
Matchday Activations and Fan Engagement at the Riyadh Air Metropolitano
As part of the sponsorship, Red Bull will activate several marketing initiatives throughout the 2024/25 and 2025/26 seasons. Fans attending matches at the Riyadh Air Metropolitano Stadium can expect to enjoy Red Bull products at various concessions and fan zones. The brand will also play an active role in enhancing the matchday atmosphere with unique experiences, challenges, and digital fan engagement campaigns.
Red Bull’s involvement will extend to special events and fan activations during key fixtures, bringing high-energy entertainment that reflects the values of both brands.
Shared Vision: Passion, Resilience, and High-Performance
Óscar Mayo, Atlético de Madrid’s Chief Revenue and Operations Officer, commented on the strategic alignment:
“We’re proud to welcome Red Bull into the Atlético family. Their entry into Spanish football through our club is a testament to our shared values of passion, resilience, and pushing the boundaries of what’s possible. Our players embody that Red Bull spirit—if they fall, they get back up. This partnership will be visible across major events, and we’re excited for what’s to come.”
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