Real Madrid and Samsung: A Technological Collaboration

Real Madrid and Samsung Electronics first began their collaboration in 2006, with the initial focus on occasional marketing initiatives. Over time, this relationship expanded to reflect both entities’ commitment to innovation and excellence, culminating in a broader agreement for the 2012/2013 season. This partnership aimed to integrate Samsung’s cutting-edge technology into Real Madrid’s operations and elevate the fan experience.

Official Announcement and Key Details

In 2012, the partnership was formalized with a ceremony at the VIP Box of the Santiago Bernabéu Stadium, attended by Emilio Butragueño, Real Madrid’s Director of Institutional Relations, and Celestino García, Vice President of Samsung’s Telecommunications Division. The agreement positioned Samsung as the Technological Partner of Real Madrid, enabling the incorporation of Samsung’s technology into the club’s platforms, products, and branding efforts.

Through this partnership, Samsung became a significant contributor to Real Madrid’s technological advancements, including the use of Samsung products in various formats and the company’s branding across Real Madrid’s platforms.

Exclusive Content for Fans

In 2018, Samsung further enhanced its role by delivering exclusive content to Real Madrid fans through the club’s official Twitter profile. This initiative included:

• Player interviews
• Locker room insights following matches
• Coach press briefings
• Highlights of goals and training sessions

These digital initiatives strengthened fan engagement and underscored Samsung’s ability to align its technology with the needs of Real Madrid’s global audience.

Conclusion of the Partnership

The collaboration between Real Madrid and Samsung concluded at the end of the 2018/2019 season, after 13 years of partnership that combined innovation, fan engagement, and technological advancements.

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