LaLiga and SportyBet Announce African Partnership

On September 2, 2024, LaLiga announced a significant partnership with SportyBet, designating the sports betting platform as its Official Betting Partner across Africa. This collaboration aims to deepen LaLiga’s engagement with its African fan base while enhancing SportyBet’s brand presence across the continent.

Innovative Fan Experiences and Exclusive Content

The partnership introduces unique betting options tailored to LaLiga fans in Africa, marking a first in the region. Highlights of the collaboration include:

• Exclusive access to LaLiga content, providing fans with behind-the-scenes insights.
• VIP experiences: Opportunities to attend stadium tours, watch player warm-ups, and access premium matchday events.
• Promotional activities: Joint initiatives aimed at engaging African football fans and amplifying LaLiga’s influence.

Enhanced Brand Visibility for SportyBet

SportyBet will benefit from extensive brand exposure during LaLiga broadcasts, including:

• Advertising billboards and cam carpets during matches.
• Prominent visibility during high-profile games featuring Real Madrid, Barcelona, and Atlético Madrid when they play as visiting teams.

This strategic collaboration is set to strengthen SportyBet’s position in the African sports betting market while reinforcing LaLiga’s commitment to connecting with its global audience.

Stay updated with the latest sponsorship news. Follow SponsorsGo on social media:

• X
• Facebook
• Telegram