Real Madrid and SportyBet: Pioneering Partnership in Africa

On March 8, 2022, SportyBet, a leading online sports betting platform under the Sporty Group, announced a multi-year sponsorship and partnership with Real Madrid Football Club. This collaboration represents Real Madrid’s first official partnership in Africa, signaling the club’s commitment to engaging with its extensive fan base across the continent.

Expanding Engagement Across Africa

Sporty Group’s strategic alliance with Real Madrid aims to deliver unique and exciting entertainment, as well as exclusive promotions for football enthusiasts across Africa. The partnership includes:

• Interactive campaigns: Connecting fans with their favorite club through immersive experiences.
• Exclusive promotions: Designed to bring Real Madrid closer to its African audience.
• Collaborative events: Featuring Real Madrid branding to solidify the club’s presence in the region.

A Milestone for SportyBet

This partnership underscores SportyBet’s dedication to providing top-tier entertainment and experiences for football fans. By aligning with one of the world’s most celebrated football clubs, Sporty Group strengthens its position as a key player in the African betting and entertainment market.

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