Red Bull enters Serie A with Torino FC partnership

On September 12, 2024, Torino Football Club officially announced a new partnership with Red Bull, marking the energy drink giant’s first-ever collaboration with a Serie A club. The partnership, which will span the 2024/25 season, designates Red Bull as Torino FC’s official energy drink partner.

Questo Toro… ha un'aura POTENTISSIMA 🤯@redbullITA sarà Official Energy Drink Partner del Torino FC per la stagione 2024/25! 🤩

— Torino Football Club (@TorinoFC_1906) September 12, 2024

Red Bull enhances matchday energy at Stadio Olimpico Grande Torino

Red Bull will be prominently featured at Torino’s home ground, Stadio Olimpico Grande Torino, through various fan-centric and in-game activations. These initiatives are designed to boost engagement and enhance the matchday atmosphere. One such activation is the “Energy Entrance,” where players will make their way onto the pitch for warm-ups, accompanied by dynamic visuals and music that reflect the energy associated with Red Bull.

Additionally, key moments during high-stakes games will see the introduction of “Energy Breaks,” aimed at invigorating both players and spectators alike. This partnership focuses not only on increasing Red Bull’s visibility in Italian football but also on amplifying the overall matchday experience for Torino’s fans.

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