West Ham United partners with Red Bull for multi-year deal

West Ham United has announced a new multi-year partnership with Red Bull, the globally recognized Austrian energy drink brand. This collaboration will see Red Bull become the Official Energy Drink Partner for both West Ham’s men’s and women’s football teams.

Fuelling elite performance in east London with @RedBullUK, our new Official Energy Drink Partner 🤝

— West Ham United (@WestHam) September 19, 2024

Red Bull’s expanded presence at West Ham matches

Under this agreement, Red Bull will benefit from prominent in-stadium branding at London Stadium and the Chigwell Construction Stadium. The branding will be visible across LED boards, advertising screens, and in-stadium TVs. Additionally, Red Bull products will be available for purchase at select kiosks during matchdays, allowing fans to enjoy the energy drink brand while supporting their team.

Supporting elite performance

Beyond branding and product availability, Red Bull will also play a role in enhancing player performance. The energy drink will be supplied to West Ham’s men’s and women’s teams, including both players and coaching staff, contributing to their matchday nutrition and hydration strategies. The collaboration is part of the club’s efforts to optimize sports science, focusing on nutrition plans that support on-field performance.

Engaging fans with exclusive content

West Ham United and Red Bull are set to develop engaging digital content for fans. This will offer a behind-the-scenes look at how the club’s nutritionists work to support the team through tailored matchday nutrition. The content is expected to provide insights into the vital role that nutrition plays in improving player performance, which will appeal to a wide audience of football and sports science enthusiasts.

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