Premier League
The English Premier League (EPL), founded in 1992, is the top tier of English football and one of the most prestigious and lucrative football leagues in the world. Born from clubs in the Football League First Division deciding to break away to take advantage of a lucrative television rights deal, the EPL has since become a global powerhouse in sports. It is broadcast in 212 territories to 643 million homes, with a potential TV audience of 4.7 billion people.
Commercially, the Premier League is renowned for its substantial revenue generation from broadcasting rights, sponsorship deals, and merchandising. It has been a pioneer in building global brand value, making it an attractive platform for major global brands and sponsors. The league’s ability to attract top talent from around the globe has helped to maintain its status as one of the most competitive and watched sports leagues in the world.
Significant to its business model is the collective selling of TV rights, which has democratized revenue and contributed to competitive balance among the clubs. This approach has been pivotal in ensuring that even smaller clubs in the league can compete at higher levels and invest in international talents.
2024/2025
Premier League - EA Sports
| Start date: | 2016 |
| End date: | 2029 |
| Status: | Lead partner |
| Leagues and Tournaments: | Premier League |
Premier League - Barclays
| Start date: | 2001 |
| End date: | 2025 |
| Status: | Official bank |
| Leagues and Tournaments: | Premier League |
Premier League - Guinness
| Start date: | 2024 |
| End date: | 2028 |
| Status: | Official beer |
| Leagues and Tournaments: | Premier League |
Premier League - Hublot
| Start date: | 2020 |
| Status: | Official timekeeper |
| Leagues and Tournaments: | Premier League |
Premier League - Nike
| Start date: | 2020 |
| End date: | 2025 |
| Status: | Official ball |
| Leagues and Tournaments: | Premier League |
Premier League - Oracle
| Start date: | 2021 |
| Status: | Official cloud partner |
| Leagues and Tournaments: | Premier League |
Premier League - Sorare
| Start date: | 2023 |
| End date: | 2027 |
| Status: | Official license |
| Leagues and Tournaments: | Premier League |
2023/2024
Premier League - EA Sports
| Start date: | 2016 |
| End date: | 2029 |
| Status: | Lead partner |
| Leagues and Tournaments: | Premier League |
Premier League - Barclays
| Start date: | 2001 |
| End date: | 2025 |
| Status: | Official bank |
| Leagues and Tournaments: | Premier League |
Premier League - Nike
| Start date: | 2020 |
| End date: | 2025 |
| Status: | Official ball |
| Leagues and Tournaments: | Premier League |
Premier League - Castrol
| Start date: | 2022 |
| End date: | 2025 |
| Status: | Official engine oil partner |
| Leagues and Tournaments: | Premier League |
Premier League - Hublot
| Start date: | 2020 |
| Status: | Official timekeeper |
| Leagues and Tournaments: | Premier League |
Premier League - Oracle
| Start date: | 2021 |
| Status: | Official cloud partner |
| Leagues and Tournaments: | Premier League |
Premier League - Sorare
| Start date: | 2023 |
| End date: | 2027 |
| Status: | Official license |
| Leagues and Tournaments: | Premier League |