Arsenal Names Asahi Super Dry as New Global Beer Partner Ahead of 2025/26 Season

Arsenal Football Club has unveiled a new global sponsorship agreement with Asahi Super Dry, Japan’s leading beer brand, which will become the Official Beer Partner of the club starting with the 2025/26 season.

Asahi Gains Exclusive Pouring Rights at Emirates Stadium

Under the new deal, Asahi UK will hold exclusive pouring rights for lager, ale, and cider at Emirates Stadium during all men’s and women’s home matches. This partnership will introduce Arsenal fans to a premium matchday beverage experience, featuring Asahi Super Dry, Cornish Orchards, and Meantime – all of which will be served throughout the stadium.

Supporters can expect newly designed bars with Asahi branding to enhance the in-stadium environment, while creating opportunities to connect with the brand beyond the matchday.

Digital Campaigns and Arsenal Legends Drive Global Engagement

As part of the agreement, Arsenal club legends will participate in exclusive digital content and fan engagement campaigns, helping to bring the partnership to life for supporters around the world. These campaigns will extend Asahi’s reach to Arsenal’s global fanbase and contribute to a richer, more immersive brand experience.

Enhancing the Matchday Experience and Growing Asahi’s Presence in the UK

Juliet Slot, Chief Commercial Officer at Arsenal, emphasized the strategic alignment:

“We’re excited to welcome Asahi as our official beer partner. This partnership is another step in delivering an enhanced matchday experience for our fans while expanding our global commercial footprint.”

Rob Hobart, Marketing Director at Asahi UK, highlighted the collaboration’s potential:

“Working with a globally recognised club like Arsenal gives us a unique platform to showcase our portfolio. We’re eager to introduce our premium products to Gooners and strengthen our brand presence across London and the Southeast.”

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