Atlético de Madrid and EA SPORTS Extend Partnership with Launch of EA SPORTS FC26

Madrid, September 2025 – Atlético de Madrid and EA SPORTS, the world’s leading video game company, have strengthened their partnership ahead of the release of EA SPORTS FC26, which will launch on September 26. The collaboration, which began in 2017, will continue to deliver exclusive digital content for fans of Los Rojiblancos, reinforcing a relationship that has already lasted eight seasons.

Exclusive Fan Experiences Through EA SPORTS FC26

Since the beginning of the partnership, Atlético de Madrid and EA SPORTS have co-created a wide range of digital activations that enhance fan engagement. Over the past eight years, these innovations have positioned both the club and the brand at the forefront of sports entertainment, earning recognition across the football and gaming industries.

Laser-Powered Player Ratings Reveal

A recent example of this collaboration was showcased at the Riyadh Air Metropolitano during Atlético’s match against Villarreal. In partnership with LALIGA, EA SPORTS unveiled the player ratings for EA SPORTS FC26 by projecting them directly onto the pitch with a laser system. The striking activation highlighted the creativity and cutting-edge technology that both partners bring to fan experiences.

Eight Years of Collaboration and Innovation

The renewed agreement ensures that Atlético de Madrid and EA SPORTS will continue to surprise and delight fans with creative digital activations. This partnership remains a benchmark in how clubs and gaming brands can merge football culture with interactive entertainment, creating unique experiences that resonate with supporters worldwide.

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