Ganten and Juventus Launch First Dream Programme for Fans in China

Turin, September 2025 – Ganten, Juventus’ Official Partner, has successfully delivered the inaugural edition of the Ganten Dream Programme, a unique fan engagement initiative designed to connect Chinese supporters with the club through unforgettable experiences.

A Dream Trip to Turin

The programme brought a group of selected Juventus fans from across China to Turin for a once-in-a-lifetime journey. Highlights included a warm welcome from Juventus Football Strategy Director Giorgio Chiellini, VIP matchday access for the Juventus–Inter clash, and exclusive opportunities to meet members of the Men’s First Team along with club legends Andrea Barzagli and David Trezeguet. The experience was fully funded by Ganten, covering travel and accommodation.

Selection Campaign Across China

Fans were chosen through a series of nationwide online and offline campaigns run jointly by Juventus and Ganten on their official channels. Each official Juventus fan club in China was represented, alongside five football and lifestyle influencers who amplified the journey for wider audiences.

Celebrating a Long-Term Partnership

The Dream Programme also reflected the strength of the decade-long partnership between Ganten and Juventus. Since first joining forces in 2017, the two brands have worked closely on fan engagement projects across Asia. Their collaboration was renewed in September 2023 until 2028, with Ganten also confirmed as the title sponsor of the China Bianconeri tournament for consecutive years.

Statements from Ganten and Juventus

“The Ganten Dream Programme embodies our commitment to connecting with audiences on a personal level,” said WANG Meihua, General Manager of the Ganten Brand Center. “It strengthens our bond with Juventus fans in China and reinforces our values of excellence and passion.”

Stephanie Chen, Managing Director of Juventus APAC, added: “This initiative showcases our dedication to global fan engagement. Together with Ganten, we are creating unforgettable memories that highlight the shared values of passion, excellence, and loyalty.”

Looking Ahead to 2026

Following the success of this year’s edition, Ganten has confirmed that a second Dream Programme will take place in 2026. Details of the format and activities will be revealed later this season, but the brand has committed to expanding its role in delivering money-can’t-buy fan experiences for Juventus supporters in China.

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