Juventus Announces E2BET as Official Regional Partner in Southeast Asia

Turin, August 2025 – Juventus Football Club has confirmed a new multi-year agreement with E2BET, a fast-growing online gaming platform, which will serve as the club’s Official Regional Partner in Southeast Asia. The collaboration highlights Juventus’ strategy to expand its presence in international markets and strengthen connections with fans across the region.

Expanding Brand Visibility in Southeast Asia

The partnership gives E2BET access to Juventus’ marketing and digital rights across Southeast Asia, providing a strong platform to increase brand recognition. In return, Juventus will benefit from the visibility generated through E2BET’s established networks in the region, reaching new audiences and enhancing engagement among its rapidly growing fanbase.

Fan-Focused Activations and Content

Supporters in Southeast Asia can expect exclusive digital content, tailored fan experiences, and interactive campaigns that merge football culture with premium online entertainment. These initiatives are designed to strengthen emotional ties between the club and its supporters while also building trust in E2BET as a partner brand.

Strategic Importance of the Partnership

The collaboration reflects Juventus’ long-term ambition to reinforce its commercial footprint in Asia. For E2BET, the deal provides a significant opportunity to leverage Juventus’ global recognition and heritage in football to enhance credibility within key Southeast Asian markets, including Thailand, Vietnam, Malaysia, and Indonesia.

Connecting Football and Online Entertainment

This partnership is expected to deliver innovative engagement strategies that will bring fans closer to the club. By combining Juventus’ legacy with E2BET’s entertainment expertise, the collaboration aims to create memorable moments for supporters while boosting the visibility of both brands across the region.

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