Juventus Signs Innovative Partnership with Football Exchange

Turin, September 12, 2025 – Juventus Football Club has announced a new strategic partnership with Football Exchange, a digital platform that merges football passion with technology-driven gaming. The agreement sees Football Exchange join Juventus’ family of Official Partners, reinforcing the club’s commitment to innovation and fan engagement.

Strategic Visibility at Allianz Stadium

As part of the deal, the Football Exchange brand will feature prominently at the Allianz Stadium, with exposure across LED perimeter boards and giant screens during matches. This activation is designed to strengthen the connection between live football and interactive digital platforms.

Football Exchange: A Football Stock Market

Football Exchange operates as a real Football Stock Exchange, where fans can buy and sell players in a gaming environment that combines strategy, knowledge, and entertainment. The platform also runs competitive challenges with over 750 prizes available, making the experience both engaging and rewarding for football enthusiasts.

Voices from Juventus and Football Exchange

Alexandre Zodmi, Head of Partnerships Development and Academies at Juventus, highlighted the club’s innovation-first approach: “We are excited to be working with Football Exchange to take this initiative forward. Juventus has always been at the forefront of adopting new technologies, and this partnership allows us to further expand our offering to fans through a unique experience.”

Anthony Ampellio, Founder of Football Exchange, added: “Collaborating with a historic club like Juventus means bringing our technology and platform to a global audience. We are proud to launch a game based on real-time player ratings, giving fans an unprecedented mix of sport, data, and entertainment.”

Enhanced Fan Engagement

This partnership will provide Juventus fans with new ways to interact with the club, both inside the stadium and online. Special initiatives and digital activations are set to create fresh opportunities for engagement, aligning with Juventus’ strategy to expand its digital ecosystem and reach a global audience.

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