Real Madrid and ATValor Group Renew Sponsorship for Women’s Team

Madrid, September 2025 – Real Madrid and the ATValor Group have confirmed the renewal of their sponsorship agreement for the next three seasons, reinforcing their joint commitment to the growth and visibility of Real Madrid’s women’s team. The alliance reflects a shared dedication to supporting the players, coaching staff, and the values of effort, self-improvement, and teamwork.

Focus on Growth and Visibility

The renewed partnership will allow Real Madrid Femenino to continue developing on and off the pitch, strengthening its position in both Spanish and European football. The collaboration highlights the importance of strategic commercial support in accelerating the growth of women’s football at the elite level.

Official Renewal Ceremony

The renewal ceremony took place at Real Madrid City, attended by Emilio Butragueño, Real Madrid’s Director of Institutional Relations, and Ángeles Aguilar, CEO of the ATValor Group. Both leaders reaffirmed their organisations’ long-term vision to provide continued backing to the women’s team and its community of supporters.

Strengthening the Women’s Game

The sponsorship reflects Real Madrid’s wider strategy of investing in its women’s team and building a global platform for women’s football. For ATValor, the renewal provides increased brand visibility and the opportunity to associate with one of the most influential football institutions in the world, while contributing to the empowerment of female athletes.

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