Real Madrid Secures Five-Year Coffee Sponsorship with Melitta Group

Madrid, September 2025 – Real Madrid has announced a new five-year partnership with Melitta Group, the renowned German family-owned company, which becomes the club’s Official Coffee Sponsor. The collaboration covers both the men’s and women’s first teams and includes a comprehensive joint communication and marketing strategy.

Enhancing the Matchday and Training Experience

As part of the agreement, Melitta will provide coffee supply, specialized services, and more than 200 coffee machines across the Santiago Bernabéu Stadium and Real Madrid City. This initiative aims to enhance the experience for employees, players, members, fans, and visitors by integrating premium coffee services into the club’s daily environment.

Official Statements

Jero Bentz, board member of Melitta Group and great-grandson of founder Melitta Bentz, commented:
“We are delighted to partner with Real Madrid, a club with a unique success story and unmatched global appeal. This collaboration allows us to connect with millions of fans worldwide while showcasing our brand values of quality and excellence.”

Emilio Butragueño, Director of Institutional Relations at Real Madrid, added:
“Melitta is a solid partner that shares our commitment to excellence, quality, and passion. We are very excited about this alliance, which strengthens our efforts to offer the best possible experiences to our community both on and off the pitch.”

About Melitta Group

Founded in 1908 in Minden, Germany, Melitta Group is a global leader in coffee, coffee filters, and household products. Today, it operates in more than 60 countries and remains family-owned. Known for innovation and sustainability, Melitta combines over a century of tradition with forward-looking solutions, supplying millions of consumers worldwide with premium coffee and lifestyle products.

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