Saudi Pro League Signs Platinum Sponsorship with Abdul Latif Jameel Motors and Toyota

Riyadh, August 2025 – The Saudi Pro League (SPL) has announced a major new sponsorship agreement with Abdul Latif Jameel Motors, the exclusive distributor of Toyota vehicles in Saudi Arabia since 1955. The deal sees Toyota named as the Official Car of the Roshn Saudi League (RSL), with the partnership set to deliver both brand visibility and community-driven initiatives across the Kingdom.

Toyota Becomes the Official Car of the RSL

As a Platinum Sponsor, Toyota will gain premium visibility across league assets, including stadium branding, media backdrops, and digital platforms. The partnership will also be supported by Jameel Motorsport, extending Toyota’s presence into the motorsport and sporting landscape in Saudi Arabia.

In addition, the Community Jameel Saudi Foundation – Abdul Latif Jameel’s CSR arm – will launch fan-focused and community development initiatives, aligning with the RSL’s ambition to play a transformative role in Saudi society through football and culture.

League and Brand Leaders on the Partnership

Omar Maghrabel, CEO of the SPL, highlighted the significance of the deal: “This sponsorship with Abdul Latif Jameel Motors reflects the growing global appeal of the Roshn Saudi League and the confidence leading brands have in its influence. Together, we aim to deliver unique initiatives and events that not only elevate the fan experience but also showcase the league’s ambition to be among the world’s elite competitions.”

Hassan Jameel, Vice Chairman of Abdul Latif Jameel Motors in Saudi Arabia, added: “At Abdul Latif Jameel Motors, we believe in driving progress both on and off the pitch. This collaboration with the SPL reflects our long-standing commitment to empowering local talent, uniting communities, and supporting the Kingdom’s Vision 2030. Through our work with the Community Jameel Saudi Foundation, we will continue to deliver programs that inspire positive change. Football is more than a sport – it’s a driver of national ambition, and we are proud to play our part in shaping this journey.”

Empowering Fans and Communities

The sponsorship will include exclusive fan activations, grassroots football programs, and community initiatives designed to strengthen ties between the league, supporters, and local communities. This aligns with Saudi Arabia’s Vision 2030, which prioritizes investment in sports, culture, and entertainment as key pillars of national transformation.

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