19.08.2025 14:36:56

Tottenham Hotspur Teams Up with BOSS as Official Fashion Partner

London, UK – August 2025 – Tottenham Hotspur has confirmed a new partnership with BOSS, naming the iconic fashion house as the club’s Official Fashion Partner for the 2025/26 campaign. The collaboration will see BOSS provide exclusive outfits for the men’s and women’s first teams, along with coaching staff, for selected matchdays and official club events.

Exclusive Player and Staff Collections

The new player collection designed by BOSS blends relaxed tailoring with modern design, featuring a two-piece set of an overshirt and matching trousers. Meanwhile, coaching staff will wear a refined navy-and-white combination, echoing the traditional club colours of Spurs and emphasizing the connection between fashion and football identity.

Strengthening the “Be Your Own BOSS” Platform

The deal aligns with the brand’s “Be Your Own BOSS” platform, which highlights individuality, excellence, and confidence – values shared with Tottenham Hotspur. By outfitting players and coaches, the partnership not only elevates Spurs’ off-pitch style but also reinforces BOSS’s positioning within global sport and lifestyle marketing.

Leaders on the Partnership

“We are delighted to welcome BOSS as our Official Fashion Partner,” said Ryan Norys, Chief Revenue Officer of Tottenham Hotspur. “Their sophisticated designs will give our players and coaching staff a distinctive, stylish look throughout the season. This partnership unites two brands with a shared ambition for boldness, confidence, and quality.”

“Working with such a historic Premier League club is an exciting opportunity,” added James Foster, Senior Vice President Global Marketing at HUGO BOSS. “This collaboration reflects our shared values of drive and determination. The curated BOSS looks are tailored to the dynamic lifestyle of Tottenham’s players, manager, and staff, and we are looking forward to an inspiring season ahead.”

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