Description:
RC Lens has a nickname, Les Sang et Or (The Blood and Gold), that fits the club almost perfectly, because they have earned their trophies with hard work. The club has even held the French 1st division title in 1998. Lens is still standing strong in League 1, despite many relegations and financial problems. And the fans have never turned their back on the team. Despite the city of Lens having a population of only 32,618, the team’s stadium, the Stade Bollaert-Delelis, fits 38,223 seats, and it’s always loud out there.
The database below provides valuable insights into the organizations that maintain a significant branding presence through their sponsorship and partnership agreements with RC Lens. It highlights how these sponsors and partners effectively utilize both physical and digital assets to enhance their visibility across the men’s and women’s teams each season.
Key Aspects Include:
– Branding Visibility: How sponsors and partners leverage physical assets such as the front of the shirt, sleeves of team kits, training wear, stadium signage, and matchday materials.
– Digital Engagement: Strategies used by sponsors to maximize their presence through digital platforms, social media, and online content.
– Seasonal Impact: The evolving nature of sponsorships and partnerships and their role in shaping the branding landscape for RC Lens’s men’s and women’s teams.
2023/2024
Lens - Auchan
Start date: | 2016 |
End date: | 2027 |
Status: | Main partner |
Leagues and Tournaments: | Ligue 1 |
Lens - Puma
Start date: | 2021 |
End date: | 2024 |
Status: | Major partner |
Leagues and Tournaments: | Ligue 1 |
Lens - McDonald’s
Status: | Premium partner |
Leagues and Tournaments: | Ligue 1 |
Lens - Boulanger
Start date: | 2015 |
Status: | Premium partner |
Leagues and Tournaments: | Ligue 1 |
Lens - Winamax
Start date: | 2021 |
End date: | 2024 |
Status: | Main partner |
Leagues and Tournaments: | Ligue 1 |
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