Description:
Liverpool FC climbed to the top of English football almost immediately after the club’s foundation in 1892. Year after year, the Reds added to their collection of titles, winning numerous national and continental trophies, and establishing themselves as one of the most decorated teams in the world. Even as key players and managers changed, one thing remained constant: Liverpool’s presence among the elite. From Kevin Keegan to Ian Rush to Steven Gerrard to Mohamed Salah, the legacy of the club lives on. And Liverpool’s legendary 60,000-seat arena, Anfield, has been full and vocal for more than a century.
The database below provides valuable insights into the organizations that maintain a significant branding presence through their sponsorship and partnership agreements with Liverpool FC. It highlights how these sponsors and partners effectively utilize both physical and digital assets to enhance their visibility across the men’s and women’s teams each season.
Key Aspects Include:
– Branding Visibility: How sponsors and partners leverage physical assets such as the front of the shirt, sleeves of team kits, training wear, stadium signage, and matchday materials.
– Digital Engagement: Strategies used by sponsors to maximize their presence through digital platforms, social media, and online content.
– Seasonal Impact: The evolving nature of sponsorships and partnerships and their role in shaping the branding landscape for Liverpool FC’s men’s and women’s teams.
Current leagues:
2024/2025
Liverpool - Nike
Start date: | 2020 |
Status: | Official kit supplier |
Leagues and Tournaments: | Premier League |
Liverpool - Standard Chartered
Start date: | 2010 |
End date: | 2026 |
Status: | Official main partner |
Leagues and Tournaments: | Premier League |
Liverpool - AXA
Start date: | 2018 |
End date: | 2029 |
Status: | Official training kit partner |
Leagues and Tournaments: | Premier League |
Liverpool - Expedia
Start date: | 2020 |
End date: | 2027 |
Status: | Official travel partner |
Leagues and Tournaments: | Premier League |
Liverpool - Japan Airlines
Start date: | 2024 |
Status: | Official airline partner |
Leagues and Tournaments: | Premier League |
Liverpool - Carlsberg
Start date: | 2002 |
End date: | 2024 |
Status: | Official partner |
Leagues and Tournaments: | Premier League |
Liverpool - Nivea
Start date: | 2015 |
End date: | 2026 |
Status: | Official men’s grooming supplier |
Leagues and Tournaments: | Premier League |
Liverpool - Engelbert Strauss
Start date: | 2024 |
Status: | Official workwear partner |
Leagues and Tournaments: | Premier League |
Liverpool - Cadbury
Start date: | 2020 |
Status: | Official partner |
Leagues and Tournaments: | Premier League |
Liverpool - EA Sports
Start date: | 2013 |
Status: | Official partner |
Leagues and Tournaments: | Premier League |
Liverpool - Google Pixel
Start date: | 2023 |
Status: | Official mobile phone |
Leagues and Tournaments: | Premier League |
2023/2024
Liverpool - Nike
Start date: | 2020 |
Status: | Official kit supplier |
Leagues and Tournaments: | Premier League |
Liverpool - Standard Chartered
Start date: | 2010 |
End date: | 2026 |
Status: | Official main partner |
Leagues and Tournaments: | Premier League |
Liverpool - AXA
Start date: | 2018 |
End date: | 2029 |
Status: | Official training kit partner |
Leagues and Tournaments: | Premier League |
Liverpool - Expedia
Start date: | 2020 |
End date: | 2027 |
Status: | Official travel partner |
Leagues and Tournaments: | Premier League |
Liverpool - Carlsberg
Start date: | 2002 |
End date: | 2024 |
Status: | Official partner |
Leagues and Tournaments: | Premier League |
Liverpool - EA Sports
Start date: | 2013 |
Status: | Official partner |
Leagues and Tournaments: | Premier League |
Liverpool - Nivea
Start date: | 2015 |
End date: | 2026 |
Status: | Official men’s grooming supplier |
Leagues and Tournaments: | Premier League |
Liverpool - Cadbury
Start date: | 2020 |
Status: | Official partner |
Leagues and Tournaments: | Premier League |
Liverpool - Cardless
Start date: | 2022 |
Status: | Official branded credit card in the US |
Leagues and Tournaments: | Premier League |
Liverpool - Sorare
Start date: | 2022 |
Status: | Official global partner |
Leagues and Tournaments: | Premier League |
Liverpool - Google Pixel
Start date: | 2023 |
Status: | Official mobile phone |
Leagues and Tournaments: | Premier League |
2022/2023
Liverpool - Standard Chartered
Start date: | 2010 |
End date: | 2026 |
Status: | Official main partner |
Leagues and Tournaments: | Premier League |
Liverpool - Nike
Start date: | 2020 |
Status: | Official kit supplier |
Leagues and Tournaments: | Premier League |
Liverpool - AXA
Start date: | 2018 |
End date: | 2029 |
Status: | Official training kit partner |
Leagues and Tournaments: | Premier League |
2021/2022
Liverpool - Standard Chartered
Start date: | 2010 |
End date: | 2026 |
Status: | Official main partner |
Leagues and Tournaments: | Premier League |
Liverpool - Nike
Start date: | 2020 |
Status: | Official kit supplier |
Leagues and Tournaments: | Premier League |
Liverpool - AXA
Start date: | 2018 |
End date: | 2029 |
Status: | Official training kit partner |
Leagues and Tournaments: | Premier League |
Liverpool - MG Motor
Start date: | 2019 |
End date: | 2022 |
Status: | Global automotive partner |
Leagues and Tournaments: | Premier League |
2020/2021
Liverpool - Standard Chartered
Start date: | 2010 |
End date: | 2026 |
Status: | Official main partner |
Leagues and Tournaments: | Premier League |
Liverpool - Nike
Start date: | 2020 |
Status: | Official kit supplier |
Leagues and Tournaments: | Premier League |
Liverpool - AXA
Start date: | 2018 |
End date: | 2029 |
Status: | Official training kit partner |
Leagues and Tournaments: | Premier League |
Liverpool - MG Motor
Start date: | 2019 |
End date: | 2022 |
Status: | Global automotive partner |
Leagues and Tournaments: | Premier League |
2019/2020
Liverpool - Standard Chartered
Start date: | 2010 |
End date: | 2026 |
Status: | Official main partner |
Leagues and Tournaments: | Premier League |
Liverpool - New Balance
Start date: | 2015 |
End date: | 2020 |
Status: | Official kit partner |
Leagues and Tournaments: | Premier League |
Liverpool - AXA
Start date: | 2018 |
End date: | 2029 |
Status: | Official training kit partner |
Leagues and Tournaments: | Premier League |
Liverpool - MG Motor
Start date: | 2019 |
End date: | 2022 |
Status: | Global automotive partner |
Leagues and Tournaments: | Premier League |
2018/2019
Liverpool - Standard Chartered
Start date: | 2010 |
End date: | 2026 |
Status: | Official main partner |
Leagues and Tournaments: | Premier League |
Liverpool - New Balance
Start date: | 2015 |
End date: | 2020 |
Status: | Official kit partner |
Leagues and Tournaments: | Premier League |
Liverpool - AXA
Start date: | 2018 |
End date: | 2029 |
Status: | Official training kit partner |
Leagues and Tournaments: | Premier League |
2017/2018
Liverpool - Standard Chartered
Start date: | 2010 |
End date: | 2026 |
Status: | Official main partner |
Leagues and Tournaments: | Premier League |
Liverpool - New Balance
Start date: | 2015 |
End date: | 2020 |
Status: | Official kit partner |
Leagues and Tournaments: | Premier League |
2016/2017
Liverpool - Standard Chartered
Start date: | 2010 |
End date: | 2026 |
Status: | Official main partner |
Leagues and Tournaments: | Premier League |
Liverpool - New Balance
Start date: | 2015 |
End date: | 2020 |
Status: | Official kit partner |
Leagues and Tournaments: | Premier League |
2015/2016
Liverpool - Standard Chartered
Start date: | 2010 |
End date: | 2026 |
Status: | Official main partner |
Leagues and Tournaments: | Premier League |
Liverpool - New Balance
Start date: | 2015 |
End date: | 2020 |
Status: | Official kit partner |
Leagues and Tournaments: | Premier League |
2013/2014
Liverpool - Chevrolet
Start date: | 2012 |
End date: | 2014 |
Status: | Official automotive partner |
Leagues and Tournaments: | Premier League |
2012/2013
Liverpool - Chevrolet
Start date: | 2012 |
End date: | 2014 |
Status: | Official automotive partner |
Leagues and Tournaments: | Premier League |
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