UEFA Champions League
The UEFA Champions League, inaugurated in 1955 as the European Champion Clubs’ Cup and rebranded in 1992, stands as the pinnacle of European club football. It’s a premier sports competition that attracts extensive global viewership, making it a prime venue for advertisers and sponsors. With its famous anthem and starball logo, the Champions League offers a unique blend of high-stakes games featuring top clubs like Real Madrid, Manchester United, and FC Barcelona.
Marketing and sponsorship within the Champions League have been transformative, leveraging its massive audience to create significant branding opportunities. The introduction of group stages in 1991 expanded the tournament, increasing the number of matches and thereby the exposure for sponsors. UEFA’s partnership strategy involves long-term agreements with major brands like PlayStation, Heineken, and Mastercard, enhancing their global reach.
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2024/2025
UEFA Champions League - Heineken
| Start date: | 1994 |
| End date: | 2027 |
| Status: | Official global sponsor |
| Leagues and Tournaments: | UEFA Champions League |
UEFA Champions League - PlayStation
| Start date: | 1997 |
| End date: | 2024 |
| Status: | Official global sponsor |
| Leagues and Tournaments: | UEFA Champions League |
UEFA Champions League - Lay’s
| Start date: | 2015 |
| End date: | 2027 |
| Status: | Official global sponsor |
| Leagues and Tournaments: | UEFA Champions League |
UEFA Champions League - FedEx
| Start date: | 2021 |
| End date: | 2024 |
| Status: | Official global sponsor |
| Leagues and Tournaments: | UEFA Champions League |
UEFA Champions League - Mastercard
| Start date: | 1994 |
| Status: | Official sponsor |
| Leagues and Tournaments: | UEFA Champions League |
UEFA Champions League - Qatar Airways
| Start date: | 2024 |
| End date: | 2030 |
| Status: | Airline partner |
| Leagues and Tournaments: | UEFA Champions League |
UEFA Champions League - Bet365
| Start date: | 2024 |
| End date: | 2027 |
| Status: | Official global partner |
| Leagues and Tournaments: | UEFA Champions League |
2023/2024
UEFA Champions League - Heineken
| Start date: | 1994 |
| End date: | 2027 |
| Status: | Official global sponsor |
| Leagues and Tournaments: | UEFA Champions League |
UEFA Champions League - Mastercard
| Start date: | 1994 |
| Status: | Official sponsor |
| Leagues and Tournaments: | UEFA Champions League |
UEFA Champions League - PlayStation
| Start date: | 1997 |
| End date: | 2024 |
| Status: | Official global sponsor |
| Leagues and Tournaments: | UEFA Champions League |
UEFA Champions League - Turkish Airlines
| Start date: | 2022 |
| End date: | 2024 |
| Status: | Official airline partner |
| Leagues and Tournaments: | UEFA Champions League |
UEFA Champions League - FedEx
| Start date: | 2021 |
| End date: | 2024 |
| Status: | Official global sponsor |
| Leagues and Tournaments: | UEFA Champions League |
UEFA Champions League - Expedia
| Start date: | 2018 |
| End date: | 2024 |
| Status: | Official local sponsor |
| Leagues and Tournaments: | UEFA Champions League |
UEFA Champions League - Lay’s
| Start date: | 2015 |
| End date: | 2027 |
| Status: | Official global sponsor |
| Leagues and Tournaments: | UEFA Champions League |
UEFA Champions League - Pepsi
| Start date: | 2015 |
| End date: | 2027 |
| Status: | Official global sponsor |
| Leagues and Tournaments: | UEFA Champions League |
2022/2023
UEFA Champions League - Heineken
| Start date: | 1994 |
| End date: | 2027 |
| Status: | Official global sponsor |
| Leagues and Tournaments: | UEFA Champions League |
UEFA Champions League - Mastercard
| Start date: | 1994 |
| Status: | Official sponsor |
| Leagues and Tournaments: | UEFA Champions League |
UEFA Champions League - Expedia
| Start date: | 2018 |
| End date: | 2024 |
| Status: | Official local sponsor |
| Leagues and Tournaments: | UEFA Champions League |
2021/2022
UEFA Champions League - Heineken
| Start date: | 1994 |
| End date: | 2027 |
| Status: | Official global sponsor |
| Leagues and Tournaments: | UEFA Champions League |
UEFA Champions League - Mastercard
| Start date: | 1994 |
| Status: | Official sponsor |
| Leagues and Tournaments: | UEFA Champions League |
UEFA Champions League - Expedia
| Start date: | 2018 |
| End date: | 2024 |
| Status: | Official local sponsor |
| Leagues and Tournaments: | UEFA Champions League |
UEFA Champions League - Hotels.com
| Start date: | 2018 |
| End date: | 2022 |
| Status: | Official travel partner |
| Leagues and Tournaments: | UEFA Champions League |
2020/2021
UEFA Champions League - Heineken
| Start date: | 1994 |
| End date: | 2027 |
| Status: | Official global sponsor |
| Leagues and Tournaments: | UEFA Champions League |
UEFA Champions League - Mastercard
| Start date: | 1994 |
| Status: | Official sponsor |
| Leagues and Tournaments: | UEFA Champions League |
UEFA Champions League - Expedia
| Start date: | 2018 |
| End date: | 2024 |
| Status: | Official local sponsor |
| Leagues and Tournaments: | UEFA Champions League |
UEFA Champions League - Hotels.com
| Start date: | 2018 |
| End date: | 2022 |
| Status: | Official travel partner |
| Leagues and Tournaments: | UEFA Champions League |
UEFA Champions League - Nissan
| Start date: | 2014 |
| End date: | 2021 |
| Status: | Official partner |
| Leagues and Tournaments: | UEFA Champions League |
2019/2020
UEFA Champions League - Heineken
| Start date: | 1994 |
| End date: | 2027 |
| Status: | Official global sponsor |
| Leagues and Tournaments: | UEFA Champions League |
UEFA Champions League - Mastercard
| Start date: | 1994 |
| Status: | Official sponsor |
| Leagues and Tournaments: | UEFA Champions League |
UEFA Champions League - Expedia
| Start date: | 2018 |
| End date: | 2024 |
| Status: | Official local sponsor |
| Leagues and Tournaments: | UEFA Champions League |
UEFA Champions League - Hotels.com
| Start date: | 2018 |
| End date: | 2022 |
| Status: | Official travel partner |
| Leagues and Tournaments: | UEFA Champions League |
UEFA Champions League - Nissan
| Start date: | 2014 |
| End date: | 2021 |
| Status: | Official partner |
| Leagues and Tournaments: | UEFA Champions League |
2018/2019
UEFA Champions League - Heineken
| Start date: | 1994 |
| End date: | 2027 |
| Status: | Official global sponsor |
| Leagues and Tournaments: | UEFA Champions League |
UEFA Champions League - Mastercard
| Start date: | 1994 |
| Status: | Official sponsor |
| Leagues and Tournaments: | UEFA Champions League |
UEFA Champions League - Expedia
| Start date: | 2018 |
| End date: | 2024 |
| Status: | Official local sponsor |
| Leagues and Tournaments: | UEFA Champions League |
UEFA Champions League - Hotels.com
| Start date: | 2018 |
| End date: | 2022 |
| Status: | Official travel partner |
| Leagues and Tournaments: | UEFA Champions League |
UEFA Champions League - Nissan
| Start date: | 2014 |
| End date: | 2021 |
| Status: | Official partner |
| Leagues and Tournaments: | UEFA Champions League |
2017/2018
UEFA Champions League - Heineken
| Start date: | 1994 |
| End date: | 2027 |
| Status: | Official global sponsor |
| Leagues and Tournaments: | UEFA Champions League |
UEFA Champions League - Mastercard
| Start date: | 1994 |
| Status: | Official sponsor |
| Leagues and Tournaments: | UEFA Champions League |
UEFA Champions League - Nissan
| Start date: | 2014 |
| End date: | 2021 |
| Status: | Official partner |
| Leagues and Tournaments: | UEFA Champions League |
2016/2017
UEFA Champions League - Heineken
| Start date: | 1994 |
| End date: | 2027 |
| Status: | Official global sponsor |
| Leagues and Tournaments: | UEFA Champions League |
UEFA Champions League - Mastercard
| Start date: | 1994 |
| Status: | Official sponsor |
| Leagues and Tournaments: | UEFA Champions League |
UEFA Champions League - Nissan
| Start date: | 2014 |
| End date: | 2021 |
| Status: | Official partner |
| Leagues and Tournaments: | UEFA Champions League |
2015/2016
UEFA Champions League - Heineken
| Start date: | 1994 |
| End date: | 2027 |
| Status: | Official global sponsor |
| Leagues and Tournaments: | UEFA Champions League |
UEFA Champions League - Mastercard
| Start date: | 1994 |
| Status: | Official sponsor |
| Leagues and Tournaments: | UEFA Champions League |
UEFA Champions League - Nissan
| Start date: | 2014 |
| End date: | 2021 |
| Status: | Official partner |
| Leagues and Tournaments: | UEFA Champions League |
2014/2015
UEFA Champions League - Heineken
| Start date: | 1994 |
| End date: | 2027 |
| Status: | Official global sponsor |
| Leagues and Tournaments: | UEFA Champions League |
UEFA Champions League - Mastercard
| Start date: | 1994 |
| Status: | Official sponsor |
| Leagues and Tournaments: | UEFA Champions League |
UEFA Champions League - Nissan
| Start date: | 2014 |
| End date: | 2021 |
| Status: | Official partner |
| Leagues and Tournaments: | UEFA Champions League |
2013/2014
UEFA Champions League - Heineken
| Start date: | 1994 |
| End date: | 2027 |
| Status: | Official global sponsor |
| Leagues and Tournaments: | UEFA Champions League |
UEFA Champions League - Mastercard
| Start date: | 1994 |
| Status: | Official sponsor |
| Leagues and Tournaments: | UEFA Champions League |
UEFA Champions League - Ford
| Start date: | 1992 |
| End date: | 2014 |
| Status: | Official partner |
| Leagues and Tournaments: | UEFA Champions League |
2012/2013
UEFA Champions League - Heineken
| Start date: | 1994 |
| End date: | 2027 |
| Status: | Official global sponsor |
| Leagues and Tournaments: | UEFA Champions League |
UEFA Champions League - Mastercard
| Start date: | 1994 |
| Status: | Official sponsor |
| Leagues and Tournaments: | UEFA Champions League |
UEFA Champions League - Ford
| Start date: | 1992 |
| End date: | 2014 |
| Status: | Official partner |
| Leagues and Tournaments: | UEFA Champions League |
2011/2012
UEFA Champions League - Heineken
| Start date: | 1994 |
| End date: | 2027 |
| Status: | Official global sponsor |
| Leagues and Tournaments: | UEFA Champions League |
UEFA Champions League - Mastercard
| Start date: | 1994 |
| Status: | Official sponsor |
| Leagues and Tournaments: | UEFA Champions League |
UEFA Champions League - Ford
| Start date: | 1992 |
| End date: | 2014 |
| Status: | Official partner |
| Leagues and Tournaments: | UEFA Champions League |
2010/2011
UEFA Champions League - Heineken
| Start date: | 1994 |
| End date: | 2027 |
| Status: | Official global sponsor |
| Leagues and Tournaments: | UEFA Champions League |
UEFA Champions League - Mastercard
| Start date: | 1994 |
| Status: | Official sponsor |
| Leagues and Tournaments: | UEFA Champions League |
UEFA Champions League - Ford
| Start date: | 1992 |
| End date: | 2014 |
| Status: | Official partner |
| Leagues and Tournaments: | UEFA Champions League |
2009/2010
UEFA Champions League - Heineken
| Start date: | 1994 |
| End date: | 2027 |
| Status: | Official global sponsor |
| Leagues and Tournaments: | UEFA Champions League |
UEFA Champions League - Mastercard
| Start date: | 1994 |
| Status: | Official sponsor |
| Leagues and Tournaments: | UEFA Champions League |
UEFA Champions League - Ford
| Start date: | 1992 |
| End date: | 2014 |
| Status: | Official partner |
| Leagues and Tournaments: | UEFA Champions League |
2008/2009
UEFA Champions League - Heineken
| Start date: | 1994 |
| End date: | 2027 |
| Status: | Official global sponsor |
| Leagues and Tournaments: | UEFA Champions League |
UEFA Champions League - Mastercard
| Start date: | 1994 |
| Status: | Official sponsor |
| Leagues and Tournaments: | UEFA Champions League |
UEFA Champions League - Vodafone
| Start date: | 2006 |
| End date: | 2009 |
| Status: | Official partner |
| Leagues and Tournaments: | UEFA Champions League |
UEFA Champions League - Ford
| Start date: | 1992 |
| End date: | 2014 |
| Status: | Official partner |
| Leagues and Tournaments: | UEFA Champions League |
2007/2008
UEFA Champions League - Heineken
| Start date: | 1994 |
| End date: | 2027 |
| Status: | Official global sponsor |
| Leagues and Tournaments: | UEFA Champions League |
UEFA Champions League - Mastercard
| Start date: | 1994 |
| Status: | Official sponsor |
| Leagues and Tournaments: | UEFA Champions League |
UEFA Champions League - Vodafone
| Start date: | 2006 |
| End date: | 2009 |
| Status: | Official partner |
| Leagues and Tournaments: | UEFA Champions League |
UEFA Champions League - Ford
| Start date: | 1992 |
| End date: | 2014 |
| Status: | Official partner |
| Leagues and Tournaments: | UEFA Champions League |
2006/2007
UEFA Champions League - Heineken
| Start date: | 1994 |
| End date: | 2027 |
| Status: | Official global sponsor |
| Leagues and Tournaments: | UEFA Champions League |
UEFA Champions League - Mastercard
| Start date: | 1994 |
| Status: | Official sponsor |
| Leagues and Tournaments: | UEFA Champions League |
UEFA Champions League - Vodafone
| Start date: | 2006 |
| End date: | 2009 |
| Status: | Official partner |
| Leagues and Tournaments: | UEFA Champions League |
UEFA Champions League - Ford
| Start date: | 1992 |
| End date: | 2014 |
| Status: | Official partner |
| Leagues and Tournaments: | UEFA Champions League |