Athletic Bilbao and B2BinPay sponsorship overview

On February 25, 2023, the B2Broker Group announced that B2BinPay, a leading cryptocurrency processing provider, became the official sponsor of the Spanish football club Athletic Bilbao.

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The agreement is effective from February 14, 2023, until the end of the La Liga season in 2023/2024. As part of the sponsorship, the B2BinPay logo appeared on the official Athletic Club shirt on the left sleeve.

Basic contract details

Start date: 25.02.2023
Status: Premium sponsor
Contract duration: 1,5 years
Partner’s inventory:
– Sleeve of shirt
– LED advertising,
– Activations in the club social networks

In April 2023, a ceremonial signing event took place at the Ibaigane Palace, an impressive building from the early 20th century, which also serves as the home for Athletic Club in Bilbao.

At the reception, Athletic Club CEO Jon Berasategi represented the football club, while Arthur Azizov, CEO of B2Broker and B2BinPay, represented the sponsor. This partnership marks a significant milestone in the alliance between the two organizations.

Marketing activations

As part of the activation of the sponsorship contract, B2BinPay branded one of the Athletic Bilbao sections on social networks – Matchday announcements.

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The club and sponsors also hold giveaways of tickets to matches for subscribers.

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? Ganador/a, viernes 12 a las 12:00 h. Zorte on! pic.twitter.com/vrCwadjHFr

— Athletic Club (@AthleticClub) January 9, 2024

B2BinPay provides top-notch cryptocurrency processing services for businesses of all types. B2BinPay enables accepting payments in various currencies, tokens, and stablecoins with minimal integration time. The service boasts one of the lowest fees in the market, and payments are instantly converted to fiat currency and directly credited to the client’s bank account if needed. These and many other features have made B2BinPay one of the most sought-after cryptocurrency payment services in the financial technology market.

B2BinPay is licensed by the Estonian government and offers services to clients in most countries, excluding those identified as high-risk jurisdictions or non-cooperative with the EU and FATF. Additionally, the company’s services are not available in the United States. In the near future, the provider plans to continue expanding its operations.