Brentford FC Announces NERO Group as Coffee Partner

14 May 2025 – Brentford FC has entered into a strategic partnership with The Nero Group, marking the coffee company’s first venture into professional sports. From this season, supporters at Gtech Community Stadium will have access to premium Aroma blends, hand-roasted on-site by the Nero Roasting Company.

Matchday attendees—and delegates at conferences and events – can also enjoy Caffè Nero’s Coffee at Home capsule range in executive boxes and VIP lounges, brewing barista-quality coffee whenever they wish.

The agreement includes dedicated matchday sampling and prominent exposure for The Nero Group’s brands across the stadium’s digital displays and marketing campaigns. Brentford’s commercial director Fran Jones commented, “Being chosen as The Nero Group’s inaugural sports partner is a real honour. Their commitment to a warm, inviting atmosphere mirrors everything we strive for at Gtech Community Stadium, and our fans will feel that difference with every cup.”

Will Stratton-Morris, CEO of Caffè Nero UK, added, “This collaboration with a club so deeply rooted in its community perfectly reflects our own ethos. There’s nothing better than enjoying a high-quality coffee while watching top-flight football live.”

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