Cazoo Expands Its Partnership with Brentford FC

In an exciting development, MOTORS, the parent company of Cazoo, has extended its multi-year partnership with Brentford FC, intensifying the relationship and leveraging the Cazoo brand’s visibility. This partnership, initially formed in the 2024/25 season, marks a new chapter as MOTORS acquired Cazoo in 2024 and rebranded it in March 2025 as its flagship advertising entity in the automotive sector. Cazoo aims to challenge the market leader with this relaunch, offering car buyers across the UK seamless access to a wide range of vehicles.

⚽️We’re delighted to announce that Cazoo will succeed MOTORS as @BrentfordFC’s official automotive marketplace sponsor from this weekend's London derby against @FulhamFC! A great opportunity for us to showcase the Cazoo branding ahead of the 2025/26 Premier League season! pic.twitter.com/zv1rCoeUss

— MOTORS (@motorscouk) May 15, 2025

Cazoo’s Ambitious Market Strategy

Cazoo provides UK car buyers with immediate access to over 200,000 car listings from more than 5,000 dealers across the country. This extensive network enhances the consumer experience by offering a streamlined and transparent process for purchasing vehicles, emphasizing convenience and choice.

As part of this expanded partnership, Cazoo will introduce matchday activations at Brentford’s home stadium. Fans can expect in-stadium media placements, alongside exclusive campaigns across Brentford’s social media channels. Additionally, Cazoo will gain direct access to Brentford players, enabling them to create exclusive branded content for digital platforms, engaging fans and elevating the matchday experience.

Cazoo’s marketing director, Lucy Tugby, expressed excitement about the partnership, saying, “We’re thrilled to promote Cazoo and deepen our relationship with Brentford FC. We’ve seen significant results from this partnership, and this expansion forms part of our commitment to investing in the long-term growth of the brand.”

Brentford FC’s commercial director, Fran Jones, echoed these sentiments, highlighting the exciting potential of the partnership. “This is a pivotal time for Cazoo, and we’re proud to support their relaunch and strategic goals. We look forward to helping them achieve even greater visibility and growth in the coming seasons.”

As the 2025/26 Premier League season approaches, Cazoo’s enhanced presence in football sponsorship will undoubtedly contribute to its goal of becoming a prominent challenger brand in the automotive industry. Both brands share a passion for innovation, and this extended partnership signifies a mutual drive for success, both on and off the pitch.

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