Krostitzer Brewery Renews Partnership with RB Leipzig Until 2030

On May 15, 2025, RB Leipzig and Krostitzer Brewery announced the extension of their partnership until 2030. This agreement strengthens their long-standing relationship that has been in place since 2010, with Krostitzer continuing to be the official beer sponsor of the team. Fans of RB Leipzig can look forward to enjoying the classic Ur-Krostitzer beer at every home game in the Red Bull Arena throughout the next five seasons.

Seit 2010 gemeinsam unterwegs – jetzt bis 2030 verlängert. 🤝

RB Leipzig & Ur-Krostitzer setzen ihre Partnerschaft fort. Frisches Bier, regionale Verbundenheit und Fan-Aktionen bleiben garantiert. 🍻⚽️

Alle Infos zur Verlängerung gibt’s hier ⤵️

— RB Leipzig (@RBLeipzig) May 15, 2025

Krostitzer Brewery has also expanded its partnership to include RB Leipzig Women’s team starting from the 2024/25 season, further solidifying their commitment to the club and its supporters. The brewery will remain the go-to provider for the stadium’s beer, proudly offering a product that comes from the region, and continuing to engage fans through a variety of exciting promotional activities.

Fan Engagement and Marketing Activations

As part of this extended partnership, Krostitzer Brewery plans to implement a range of fan-focused initiatives, including ticket giveaways, sweepstakes, and exclusive player events. These efforts will help foster a deeper connection between the club, the fans, and the brand.

Special Promotion for the Contract Extension

To celebrate the contract renewal, Krostitzer is inviting all RB Leipzig fans to join in the festivities before the home match against VfB Stuttgart. On the fan zone area, supporters will enjoy various activities like a beer crate goal wall and a bottle cap guessing game, making for an unforgettable fan experience before the big match.

Matthias Reichwald, Chief Commercial Officer of RB Leipzig, shared his excitement:
“Long-term partnerships are rare today, which makes it even more special to continue our successful collaboration with Ur-Krostitzer through 2030. This commitment highlights the deep mutual trust we have developed over the years. With Krostitzer, we have a strong partner who, like RB Leipzig, is deeply rooted in the region, and together, we’ll continue to create unforgettable stadium moments for our fans.”

Sven-Matti Kamann, Managing Director and Marketing Head of Krostitzer Brewery, added:
“We’ve been with RB Leipzig from the beginning, supporting their rise from the Regionalliga to the Champions League, and we’re proud to remain a reliable part of their success story. Football, fans, and Ur-Krostitzer go hand-in-hand for us. Continuity, loyalty, and mutual growth are the foundation of our partnership.”

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