New front of shirt sponsor for Inter Milan, dynamic Wolves, and other top sponsorship deals of the week

 SponsorsGo has compiled the most significant deals from June 24 to July 1, 2024.

England

Liverpool – Japan Airlines

On June 25th, it was announced that Japan Airlines has entered into a multi-year partnership as the official airline partner of Liverpool Football Club.

This partnership covers both the men’s and women’s teams, aiming to collaborate on their ambitious global expansion plans. Together, they will leverage their strengths to enhance their global presence and support each other’s growth initiatives.

Japan Airlines Corporation is the national airline of Japan and one of the largest airlines in Asia, a member of the Oneworld alliance. Based at Tokyo’s Narita Airport (for international flights) and Haneda Airport (for domestic flights), Japan Airlines operates regular international and domestic services to 125 airports worldwide.

Tottenham Hotspur – BetMGM (training wear partner)

On July 1st, Tottenham Hotspur announced a new sponsorship agreement with BetMGM. The deal appoints BetMGM as the Official Betting Partner for both Tottenham Hotspur’s men’s and women’s teams, as well as the Official Front of Training Wear Partner for the men’s team.

Under this partnership, BetMGM’s branding will prominently appear on media backdrops and the training kits worn by the men’s first team during Premier League matches, domestic cups, and European fixtures. BetMGM will also feature prominently on pitchside LEDs and large screens at Tottenham Hotspur Stadium. Tottenham Hotspur intends to collaborate closely with BetMGM to provide exclusive fan experiences through giveaways and special events.

Tottenham Hotspur has today announced a new partnership with @BetMGMUK.

The brand will become the Club’s Official Betting Partner for both the men’s and women’s team, and the Official Front of Training Wear Partner for the men’s team.

— Tottenham Hotspur (@SpursOfficial) July 1, 2024

BetMGM, a leading sportsbook brand within the LeoVegas Group, recently launched in the UK and the Netherlands.

For the upcoming 2024/25 season, Tottenham’s training range will be available in the club’s retail inventory without the training wear partner logo.

Tottenham Hotspur – Citygreen

On June 28, Tottenham Hotspur announced a partnership with Citygreen Sports Group, naming them the Official Synthetic Turf Supplier for the 2024/25 season. The Club will work with Citygreen to install a new synthetic pitch at the Training Centre in Enfield. This eco-friendly surface is designed to improve training session quality and support player development.

Tottenham Hotspur has announced a partnership with @CitygreenTurf to become the Official Synthetic Turf Supplier to the Club for the 2024/25 season.

Find out more ⤵️

— Tottenham Hotspur (@SpursOfficial) June 28, 2024

The synthetic turf pitch will be used by the men’s and women’s Academy teams and for community events throughout the year.

Citygreen, a global leader in artificial turf manufacturing, specializes in creating sustainable, practical green spaces. The company uses fully recyclable synthetic turf and complies with International Organisation for Standardisation (ISO) standards, aiming to reduce waste and resource use while promoting environmental sustainability.

Wolverhampton – BetMGM

BetMGM has also signed a deal with Wolverhampton Wanderers, announced on June 26. This new multi-year partnership with LeoVegas Group will make BetMGM UK the club’s official European betting partner for the next two seasons. LeoVegas Group has been a partner of the club since the 2023/24 season, with the LeoVegas brand previously featured on the front of Wolves’ training kits.

We've partnered with @betmgmuk in a multi-year deal.

— Wolves (@Wolves) June 26, 2024

Under this new partnership, BetMGM will be prominently displayed on Molineux’s double row pitch-side LED advertising system, static branding sites, and media interview backdrops, as well as around Compton Park for the next two seasons.

Wolverhampton – Sudu (technical kit partner)

Wolves have secured a long-term partnership with Sudu to become the club’s official technical kit partner, designing and manufacturing all kits from the 2024/25 season onwards.

Fear Nothing. Embrace the relentless Wolves spirit with the 24/25 training kit.

— Wolves (@Wolves) June 28, 2024

The 2024/25 Wolves kits have been crafted by the Sudu design team, which includes professionals with experience at Adidas, Regatta, Puma, JD Sports, and Berghaus.

Sudu, launched earlier in 2024 by Levy Merchandising with the support of Fosun Sports Group, aims to help athletes of all levels achieve their goals with technical clothing and footwear. The brand also seeks to challenge the traditional kit supply model, which has often been less than ideal for most sports teams and fans.

Wolverhampton – Drayton Manor Resort

Drayton Manor Resort will become Wolves’ first-ever official family partner ahead of the 2024/25 season, as announced by the club on June 25th.

The new partnership will see Drayton Manor Resort enhance the club’s family-focused offerings for the upcoming season. This includes sponsorship of the family enclosure, support for the Young Wolves’ membership programs, and becoming the main partner of Wolves’ matchday mascot experiences.

Introducing our Official Family Partner, @DraytonManor 💛🎢

— Wolves (@Wolves) June 25, 2024

The Staffordshire resort provides a fun-filled theme park experience for all ages, featuring new rides and attractions such as The Wave and Frontier Falls, which were added this spring. Visitors can also explore the 15-acre zoo, home to over 500 animals from around the world.

Wolves season ticket holders and members will benefit from great savings, with Drayton Manor Resort offering special deals and exclusive discount codes throughout the season. Additionally, all matchday mascots during the 2024/25 season will receive a free theme park admission ticket.

Germany

Borussia Dortmund – Sparda-Bank West

On June 26, Sparda-Bank West announced it has re-entered into a partnership with Borussia Dortmund, resuming its role as a Champion Partner after a five-year hiatus. This collaboration, facilitated by Sportfive, reinstates Sparda-Bank West as the exclusive “Banking Partner” of the club. The contract is set to last for at least five years.

Sparda-Bank West, a Dusseldorf-based cooperative bank operating 42 branches, previously sponsored Borussia Dortmund from 2006 to 2019. This renewed commitment aims to stabilize the club’s financial base and enhance fan experiences through innovative banking solutions tailored to meet the needs of Borussia Dortmund supporters.

Italy

Inter Milan – Betsson Sport (front of shirt partner)

On July 1, 2024, Inter Milan announced the signing of Betsson Sport as their new Official Main Partner. For the next four years, the sports infotainment brand will be prominently displayed on the Nerazzurri shirts. The deal is reported to be the largest shirt sponsorship agreement in the club’s history.

Betsson Sport will replace Paramount+, whose contract with Inter Milan ended after the 2023/2024 season.

Uniti dalla passione per lo sport 🖤💙
Benvenuti nella famiglia Inter: @BetssonSport è il nuovo official main partner dei Nerazzurri ✍️🟠
Preparatevi alla nuova stagione! 😍#ForzaInter #IMPartner #BetssonSport

— Inter ⭐⭐ (@Inter) July 1, 2024

The Betsson Sport logo will appear on the front of the men’s First Team shirts for all matches, including Serie A, the Italian Cup, the Italian Super Cup, the Champions League, and the FIFA Club World Cup, which will take place between June and July 2025 in the United States.

The partnership will also feature exclusive activities involving Nerazzurri players, aimed at the Betsson Sport Club and the passionate fans who support their favorite team.

Juventus – Huware

Juventus and Huware have launched the first-ever innovation partnership in the Italian top flight, aiming to foster the co-creation and development of new technological solutions to advance digital innovation in sports. This groundbreaking collaboration was unveiled at the Google Cloud Summit in Milan on June 27.

Huware x Juventus Forward!

Huware sarà il primo Official Innovation Partner di Juventus Forward, il progetto del Club dedicato all'innovazione.

— JuventusFC (@juventusfc) June 27, 2024

Under this agreement, Juventus Forward – the club’s innovation lab – will join forces with Huware, a cloud consultancy firm, to explore and harness the potential of Artificial Intelligence across various domains, including performance enhancement and fan engagement. Together, Huware and Juventus seek to expedite change through practical applications, using real-world scenarios to test new solutions and push the boundaries of AI technology in sports.

The partnership will delve into multiple applications of Artificial Intelligence within football. This includes using Machine Learning for training and performance analysis, leveraging Computer Vision techniques from agriculture to monitor pitch conditions and predict turf evolution, and employing generative AI for innovative content creation. The overarching goal is to revolutionize the club’s operations comprehensively, fostering the adoption of cutting-edge technological solutions and cultivating an innovative mindset that looks toward future opportunities.

Huware is an Italian cloud consulting company that has been leading digital transformation initiatives for businesses for over 20 years.