Description:
Bayern Munich is without a doubt the biggest club in the history of German football. There is no title they have not won. There is no record they have not broken. The club was founded in 1900. Bayern joined the newly formed Bundesliga in 1965 and has never been relegated since then. They are the team with the most Bundesliga championships ever. And even when they’re not winning the title, they’re always fighting for the top spot. Bayern made their name by signing the best Bundesliga players and becoming the all-star team. It’s a tough challenge for any side to visit the 75,000-seat Allianz Arena.
The database below provides valuable insights into the organizations that maintain a significant branding presence through their sponsorship and partnership agreements with Bayern Munich. It highlights how these sponsors and partners effectively utilize both physical and digital assets to enhance their visibility across the men’s and women’s teams each season.
Key Aspects Include:
– Branding Visibility: How sponsors and partners leverage physical assets such as the front of the shirt, sleeves of team kits, training wear, stadium signage, and matchday materials.
– Digital Engagement: Strategies used by sponsors to maximize their presence through digital platforms, social media, and online content.
– Seasonal Impact: The evolving nature of sponsorships and partnerships and their role in shaping the branding landscape for Bayern Munich’s men’s and women’s teams.
2024/2025
Bayern Munich - Adidas
Start date: | 1974 |
End date: | 2030 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
Bayern Munich - Deutsche Telekom
Start date: | 2002 |
End date: | 2027 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
Bayern Munich - Allianz
Start date: | 2000 |
End date: | 2033 |
Status: | Stadium partner |
Leagues and Tournaments: | Bundesliga |
2023/2024
Bayern Munich - Adidas
Start date: | 1974 |
End date: | 2030 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
Bayern Munich - Deutsche Telekom
Start date: | 2002 |
End date: | 2027 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
Bayern Munich - Allianz
Start date: | 2000 |
End date: | 2033 |
Status: | Stadium partner |
Leagues and Tournaments: | Bundesliga |
Bayern Munich - Visit Rwanda
Start date: | 2023 |
End date: | 2028 |
Status: | Platinum partner |
Leagues and Tournaments: | Bundesliga |
Bayern Munich - Konami eFootball
Start date: | 2019 |
Status: | Official videogame partner |
Leagues and Tournaments: | Bundesliga |
Bayern Munich - Prime
Start date: | 2023 |
Status: | Official isotonic partner |
Leagues and Tournaments: | Bundesliga |
2022/2023
Bayern Munich - Adidas
Start date: | 1974 |
End date: | 2030 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
Bayern Munich - Deutsche Telekom
Start date: | 2002 |
End date: | 2027 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
Bayern Munich - Hugo Boss
Start date: | 2017 |
End date: | 2023 |
Status: | Official partner |
Leagues and Tournaments: | Bundesliga |
2021/2022
Bayern Munich - Adidas
Start date: | 1974 |
End date: | 2030 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
Bayern Munich - Deutsche Telekom
Start date: | 2002 |
End date: | 2027 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
Bayern Munich - Hugo Boss
Start date: | 2017 |
End date: | 2023 |
Status: | Official partner |
Leagues and Tournaments: | Bundesliga |
2020/2021
Bayern Munich - Adidas
Start date: | 1974 |
End date: | 2030 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
Bayern Munich - Deutsche Telekom
Start date: | 2002 |
End date: | 2027 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
Bayern Munich - Hugo Boss
Start date: | 2017 |
End date: | 2023 |
Status: | Official partner |
Leagues and Tournaments: | Bundesliga |
2019/2020
Bayern Munich - Adidas
Start date: | 1974 |
End date: | 2030 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
Bayern Munich - Deutsche Telekom
Start date: | 2002 |
End date: | 2027 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
Bayern Munich - DHL
Start date: | 2014 |
End date: | 2020 |
Status: | Partner for logistics and e-commerce |
Leagues and Tournaments: | Bundesliga |
Bayern Munich - Hugo Boss
Start date: | 2017 |
End date: | 2023 |
Status: | Official partner |
Leagues and Tournaments: | Bundesliga |
2018/2019
Bayern Munich - Adidas
Start date: | 1974 |
End date: | 2030 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
Bayern Munich - Deutsche Telekom
Start date: | 2002 |
End date: | 2027 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
Bayern Munich - DHL
Start date: | 2014 |
End date: | 2020 |
Status: | Partner for logistics and e-commerce |
Leagues and Tournaments: | Bundesliga |
Bayern Munich - Hugo Boss
Start date: | 2017 |
End date: | 2023 |
Status: | Official partner |
Leagues and Tournaments: | Bundesliga |
2017/2018
Bayern Munich - Adidas
Start date: | 1974 |
End date: | 2030 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
Bayern Munich - Deutsche Telekom
Start date: | 2002 |
End date: | 2027 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
Bayern Munich - DHL
Start date: | 2014 |
End date: | 2020 |
Status: | Partner for logistics and e-commerce |
Leagues and Tournaments: | Bundesliga |
Bayern Munich - Hugo Boss
Start date: | 2017 |
End date: | 2023 |
Status: | Official partner |
Leagues and Tournaments: | Bundesliga |
2016/2017
Bayern Munich - Adidas
Start date: | 1974 |
End date: | 2030 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
Bayern Munich - Deutsche Telekom
Start date: | 2002 |
End date: | 2027 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
Bayern Munich - DHL
Start date: | 2014 |
End date: | 2020 |
Status: | Partner for logistics and e-commerce |
Leagues and Tournaments: | Bundesliga |
2015/2016
Bayern Munich - Adidas
Start date: | 1974 |
End date: | 2030 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
Bayern Munich - Deutsche Telekom
Start date: | 2002 |
End date: | 2027 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
Bayern Munich - DHL
Start date: | 2014 |
End date: | 2020 |
Status: | Partner for logistics and e-commerce |
Leagues and Tournaments: | Bundesliga |
2014/2015
Bayern Munich - Adidas
Start date: | 1974 |
End date: | 2030 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
Bayern Munich - Deutsche Telekom
Start date: | 2002 |
End date: | 2027 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
Bayern Munich - DHL
Start date: | 2014 |
End date: | 2020 |
Status: | Partner for logistics and e-commerce |
Leagues and Tournaments: | Bundesliga |
2013/2014
Bayern Munich - Adidas
Start date: | 1974 |
End date: | 2030 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
Bayern Munich - Deutsche Telekom
Start date: | 2002 |
End date: | 2027 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
2012/2013
Bayern Munich - Adidas
Start date: | 1974 |
End date: | 2030 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
Bayern Munich - Deutsche Telekom
Start date: | 2002 |
End date: | 2027 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
2011/2012
Bayern Munich - Adidas
Start date: | 1974 |
End date: | 2030 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
Bayern Munich - Deutsche Telekom
Start date: | 2002 |
End date: | 2027 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
2010/2011
Bayern Munich - Adidas
Start date: | 1974 |
End date: | 2030 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
Bayern Munich - Deutsche Telekom
Start date: | 2002 |
End date: | 2027 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
2009/2010
Bayern Munich - Adidas
Start date: | 1974 |
End date: | 2030 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
Bayern Munich - Deutsche Telekom
Start date: | 2002 |
End date: | 2027 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
2008/2009
Bayern Munich - Adidas
Start date: | 1974 |
End date: | 2030 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
Bayern Munich - Deutsche Telekom
Start date: | 2002 |
End date: | 2027 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
2007/2008
Bayern Munich - Adidas
Start date: | 1974 |
End date: | 2030 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
Bayern Munich - Deutsche Telekom
Start date: | 2002 |
End date: | 2027 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
2006/2007
Bayern Munich - Adidas
Start date: | 1974 |
End date: | 2030 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
Bayern Munich - Deutsche Telekom
Start date: | 2002 |
End date: | 2027 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
2005/2006
Bayern Munich - Adidas
Start date: | 1974 |
End date: | 2030 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
Bayern Munich - Deutsche Telekom
Start date: | 2002 |
End date: | 2027 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
2004/2005
Bayern Munich - Adidas
Start date: | 1974 |
End date: | 2030 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
Bayern Munich - Deutsche Telekom
Start date: | 2002 |
End date: | 2027 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
2003/2004
Bayern Munich - Adidas
Start date: | 1974 |
End date: | 2030 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
Bayern Munich - Deutsche Telekom
Start date: | 2002 |
End date: | 2027 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
2002/2003
Bayern Munich - Adidas
Start date: | 1974 |
End date: | 2030 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
Bayern Munich - Deutsche Telekom
Start date: | 2002 |
End date: | 2027 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
2001/2002
Bayern Munich - Adidas
Start date: | 1974 |
End date: | 2030 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
Bayern Munich - Opel
Start date: | 1987 |
End date: | 2002 |
Status: | Shirt sponsor |
Leagues and Tournaments: | Bundesliga |
2000/2001
Bayern Munich - Adidas
Start date: | 1974 |
End date: | 2030 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
Bayern Munich - Opel
Start date: | 1987 |
End date: | 2002 |
Status: | Shirt sponsor |
Leagues and Tournaments: | Bundesliga |
1999/2000
Bayern Munich - Adidas
Start date: | 1974 |
End date: | 2030 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
Bayern Munich - Opel
Start date: | 1987 |
End date: | 2002 |
Status: | Shirt sponsor |
Leagues and Tournaments: | Bundesliga |
1998/1999
Bayern Munich - Adidas
Start date: | 1974 |
End date: | 2030 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
Bayern Munich - Opel
Start date: | 1987 |
End date: | 2002 |
Status: | Shirt sponsor |
Leagues and Tournaments: | Bundesliga |
1997/1998
Bayern Munich - Adidas
Start date: | 1974 |
End date: | 2030 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
Bayern Munich - Opel
Start date: | 1987 |
End date: | 2002 |
Status: | Shirt sponsor |
Leagues and Tournaments: | Bundesliga |
1996/1997
Bayern Munich - Adidas
Start date: | 1974 |
End date: | 2030 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
Bayern Munich - Opel
Start date: | 1987 |
End date: | 2002 |
Status: | Shirt sponsor |
Leagues and Tournaments: | Bundesliga |
1995/1996
Bayern Munich - Adidas
Start date: | 1974 |
End date: | 2030 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
Bayern Munich - Opel
Start date: | 1987 |
End date: | 2002 |
Status: | Shirt sponsor |
Leagues and Tournaments: | Bundesliga |
1994/1995
Bayern Munich - Adidas
Start date: | 1974 |
End date: | 2030 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
Bayern Munich - Opel
Start date: | 1987 |
End date: | 2002 |
Status: | Shirt sponsor |
Leagues and Tournaments: | Bundesliga |
1993/1994
Bayern Munich - Adidas
Start date: | 1974 |
End date: | 2030 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
Bayern Munich - Opel
Start date: | 1987 |
End date: | 2002 |
Status: | Shirt sponsor |
Leagues and Tournaments: | Bundesliga |
1992/1993
Bayern Munich - Adidas
Start date: | 1974 |
End date: | 2030 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
Bayern Munich - Opel
Start date: | 1987 |
End date: | 2002 |
Status: | Shirt sponsor |
Leagues and Tournaments: | Bundesliga |
1991/1992
Bayern Munich - Adidas
Start date: | 1974 |
End date: | 2030 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
Bayern Munich - Opel
Start date: | 1987 |
End date: | 2002 |
Status: | Shirt sponsor |
Leagues and Tournaments: | Bundesliga |
1990/1991
Bayern Munich - Adidas
Start date: | 1974 |
End date: | 2030 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
Bayern Munich - Opel
Start date: | 1987 |
End date: | 2002 |
Status: | Shirt sponsor |
Leagues and Tournaments: | Bundesliga |
1989/1990
Bayern Munich - Adidas
Start date: | 1974 |
End date: | 2030 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
Bayern Munich - Opel
Start date: | 1987 |
End date: | 2002 |
Status: | Shirt sponsor |
Leagues and Tournaments: | Bundesliga |
1988/1989
Bayern Munich - Adidas
Start date: | 1974 |
End date: | 2030 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
Bayern Munich - Opel
Start date: | 1987 |
End date: | 2002 |
Status: | Shirt sponsor |
Leagues and Tournaments: | Bundesliga |
1987/1988
Bayern Munich - Adidas
Start date: | 1974 |
End date: | 2030 |
Status: | Main partner |
Leagues and Tournaments: | Bundesliga |
Bayern Munich - Opel
Start date: | 1987 |
End date: | 2002 |
Status: | Shirt sponsor |
Leagues and Tournaments: | Bundesliga |
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