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Bayern Munich

Club profile

Description:

Foundation and Location

Founded in 1900, FC Bayern Munich is one of the most successful football clubs in Germany and Europe. Based in Munich, the team plays its home matches at the Allianz Arena, a state-of-the-art stadium with a seating capacity of 75,000. Known for its passionate fan base and iconic red and white colors, Bayern Munich has established itself as a dominant force in both domestic and European competitions.

Achievements and Notable Players

Throughout its rich history, Bayern Munich has won numerous titles, including 33 Bundesliga championships, 20 DFB-Pokal cups, and 6 UEFA Champions League titles. Notable victories include their treble-winning seasons in 2013 and 2020. The club has been home to legendary players such as Franz Beckenbauer, Gerd Müller, Karl-Heinz Rummenigge, and more recently, stars like Robert Lewandowski, Manuel Neuer, and Thomas Müller.

Bayern Munich continues to shine with its latest signings and current stars. England’s top striker Harry Kane joined the team in 2023, bringing a new dynamic to the club’s attack. Alongside him, stars such as Joshua Kimmich, Leroy Sané, and Jamal Musiala, help maintain Bayern’s position as a football powerhouse, competing for top honors in both Germany and Europe.

Sponsorships and Partnerships

Over the years, Bayern Munich has secured notable sponsorship deals with brands like Adidas, Allianz, Deutsche Telekom, Visit Rwanda, Opel, Hugo Boss, and Audi, enhancing its global visibility. These partnerships include front-of-shirt sponsors, sleeve sponsors, and training kit sponsors. On SponsorsGo, you’ll find comprehensive information about Bayern Munich’s current sponsors as well as historic sponsorship agreements, showcasing how the club has collaborated with global brands to drive brand engagement and sponsorship contract activations. The club’s sponsorship strategy also includes LED branding and digital activations, enhancing its presence across various media channels.

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Contracts history:

Show all date
All date

2024/2025

Bayern Munich - Adidas

Start date: 1974
End date: 2030
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Deutsche Telekom

Start date: 2002
End date: 2027
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Allianz

Start date: 2000
End date: 2033
Status: Stadium partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Audi

Start date: 2002
End date: 2029
Leagues and Tournaments: Bundesliga

Bayern Munich - Breitling

Start date: 2024
Status: Official timekeeper
Leagues and Tournaments: Bundesliga

2023/2024

Bayern Munich - Adidas

Start date: 1974
End date: 2030
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Deutsche Telekom

Start date: 2002
End date: 2027
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Allianz

Start date: 2000
End date: 2033
Status: Stadium partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Visit Rwanda

Start date: 2023
End date: 2028
Status: Platinum partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Konami eFootball

Start date: 2019
Status: Official videogame partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Prime

Start date: 2023
Status: Official isotonic partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Audi

Start date: 2002
End date: 2029
Leagues and Tournaments: Bundesliga

2022/2023

Bayern Munich - Adidas

Start date: 1974
End date: 2030
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Deutsche Telekom

Start date: 2002
End date: 2027
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Hugo Boss

Start date: 2017
End date: 2023
Status: Official partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Audi

Start date: 2002
End date: 2029
Leagues and Tournaments: Bundesliga

2021/2022

Bayern Munich - Adidas

Start date: 1974
End date: 2030
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Deutsche Telekom

Start date: 2002
End date: 2027
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Hugo Boss

Start date: 2017
End date: 2023
Status: Official partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Audi

Start date: 2002
End date: 2029
Leagues and Tournaments: Bundesliga

2020/2021

Bayern Munich - Adidas

Start date: 1974
End date: 2030
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Deutsche Telekom

Start date: 2002
End date: 2027
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Hugo Boss

Start date: 2017
End date: 2023
Status: Official partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Audi

Start date: 2002
End date: 2029
Leagues and Tournaments: Bundesliga

2019/2020

Bayern Munich - Adidas

Start date: 1974
End date: 2030
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Deutsche Telekom

Start date: 2002
End date: 2027
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - DHL

Start date: 2014
End date: 2020
Status: Partner for logistics and e-commerce
Leagues and Tournaments: Bundesliga

Bayern Munich - Hugo Boss

Start date: 2017
End date: 2023
Status: Official partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Audi

Start date: 2002
End date: 2029
Leagues and Tournaments: Bundesliga

2018/2019

Bayern Munich - Adidas

Start date: 1974
End date: 2030
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Deutsche Telekom

Start date: 2002
End date: 2027
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - DHL

Start date: 2014
End date: 2020
Status: Partner for logistics and e-commerce
Leagues and Tournaments: Bundesliga

Bayern Munich - Hugo Boss

Start date: 2017
End date: 2023
Status: Official partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Audi

Start date: 2002
End date: 2029
Leagues and Tournaments: Bundesliga

2017/2018

Bayern Munich - Adidas

Start date: 1974
End date: 2030
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Deutsche Telekom

Start date: 2002
End date: 2027
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - DHL

Start date: 2014
End date: 2020
Status: Partner for logistics and e-commerce
Leagues and Tournaments: Bundesliga

Bayern Munich - Hugo Boss

Start date: 2017
End date: 2023
Status: Official partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Audi

Start date: 2002
End date: 2029
Leagues and Tournaments: Bundesliga

2016/2017

Bayern Munich - Adidas

Start date: 1974
End date: 2030
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Deutsche Telekom

Start date: 2002
End date: 2027
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - DHL

Start date: 2014
End date: 2020
Status: Partner for logistics and e-commerce
Leagues and Tournaments: Bundesliga

Bayern Munich - Audi

Start date: 2002
End date: 2029
Leagues and Tournaments: Bundesliga

2015/2016

Bayern Munich - Adidas

Start date: 1974
End date: 2030
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Deutsche Telekom

Start date: 2002
End date: 2027
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - DHL

Start date: 2014
End date: 2020
Status: Partner for logistics and e-commerce
Leagues and Tournaments: Bundesliga

Bayern Munich - Audi

Start date: 2002
End date: 2029
Leagues and Tournaments: Bundesliga

2014/2015

Bayern Munich - Adidas

Start date: 1974
End date: 2030
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Deutsche Telekom

Start date: 2002
End date: 2027
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - DHL

Start date: 2014
End date: 2020
Status: Partner for logistics and e-commerce
Leagues and Tournaments: Bundesliga

Bayern Munich - Audi

Start date: 2002
End date: 2029
Leagues and Tournaments: Bundesliga

2013/2014

Bayern Munich - Adidas

Start date: 1974
End date: 2030
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Deutsche Telekom

Start date: 2002
End date: 2027
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Audi

Start date: 2002
End date: 2029
Leagues and Tournaments: Bundesliga

2012/2013

Bayern Munich - Adidas

Start date: 1974
End date: 2030
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Deutsche Telekom

Start date: 2002
End date: 2027
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Audi

Start date: 2002
End date: 2029
Leagues and Tournaments: Bundesliga

2011/2012

Bayern Munich - Adidas

Start date: 1974
End date: 2030
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Deutsche Telekom

Start date: 2002
End date: 2027
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Audi

Start date: 2002
End date: 2029
Leagues and Tournaments: Bundesliga

2010/2011

Bayern Munich - Adidas

Start date: 1974
End date: 2030
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Deutsche Telekom

Start date: 2002
End date: 2027
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Audi

Start date: 2002
End date: 2029
Leagues and Tournaments: Bundesliga

2009/2010

Bayern Munich - Adidas

Start date: 1974
End date: 2030
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Deutsche Telekom

Start date: 2002
End date: 2027
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Audi

Start date: 2002
End date: 2029
Leagues and Tournaments: Bundesliga

2008/2009

Bayern Munich - Adidas

Start date: 1974
End date: 2030
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Deutsche Telekom

Start date: 2002
End date: 2027
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Audi

Start date: 2002
End date: 2029
Leagues and Tournaments: Bundesliga

2007/2008

Bayern Munich - Adidas

Start date: 1974
End date: 2030
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Deutsche Telekom

Start date: 2002
End date: 2027
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Audi

Start date: 2002
End date: 2029
Leagues and Tournaments: Bundesliga

2006/2007

Bayern Munich - Adidas

Start date: 1974
End date: 2030
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Deutsche Telekom

Start date: 2002
End date: 2027
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Audi

Start date: 2002
End date: 2029
Leagues and Tournaments: Bundesliga

2005/2006

Bayern Munich - Adidas

Start date: 1974
End date: 2030
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Deutsche Telekom

Start date: 2002
End date: 2027
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Audi

Start date: 2002
End date: 2029
Leagues and Tournaments: Bundesliga

2004/2005

Bayern Munich - Adidas

Start date: 1974
End date: 2030
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Deutsche Telekom

Start date: 2002
End date: 2027
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Audi

Start date: 2002
End date: 2029
Leagues and Tournaments: Bundesliga

2003/2004

Bayern Munich - Adidas

Start date: 1974
End date: 2030
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Deutsche Telekom

Start date: 2002
End date: 2027
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Audi

Start date: 2002
End date: 2029
Leagues and Tournaments: Bundesliga

2002/2003

Bayern Munich - Adidas

Start date: 1974
End date: 2030
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Deutsche Telekom

Start date: 2002
End date: 2027
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Audi

Start date: 2002
End date: 2029
Leagues and Tournaments: Bundesliga

2001/2002

Bayern Munich - Adidas

Start date: 1974
End date: 2030
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Opel

Start date: 1987
End date: 2002
Status: Shirt sponsor
Leagues and Tournaments: Bundesliga

2000/2001

Bayern Munich - Adidas

Start date: 1974
End date: 2030
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Opel

Start date: 1987
End date: 2002
Status: Shirt sponsor
Leagues and Tournaments: Bundesliga

1999/2000

Bayern Munich - Adidas

Start date: 1974
End date: 2030
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Opel

Start date: 1987
End date: 2002
Status: Shirt sponsor
Leagues and Tournaments: Bundesliga

1998/1999

Bayern Munich - Adidas

Start date: 1974
End date: 2030
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Opel

Start date: 1987
End date: 2002
Status: Shirt sponsor
Leagues and Tournaments: Bundesliga

1997/1998

Bayern Munich - Adidas

Start date: 1974
End date: 2030
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Opel

Start date: 1987
End date: 2002
Status: Shirt sponsor
Leagues and Tournaments: Bundesliga

1996/1997

Bayern Munich - Adidas

Start date: 1974
End date: 2030
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Opel

Start date: 1987
End date: 2002
Status: Shirt sponsor
Leagues and Tournaments: Bundesliga

1995/1996

Bayern Munich - Adidas

Start date: 1974
End date: 2030
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Opel

Start date: 1987
End date: 2002
Status: Shirt sponsor
Leagues and Tournaments: Bundesliga

1994/1995

Bayern Munich - Adidas

Start date: 1974
End date: 2030
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Opel

Start date: 1987
End date: 2002
Status: Shirt sponsor
Leagues and Tournaments: Bundesliga

1993/1994

Bayern Munich - Adidas

Start date: 1974
End date: 2030
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Opel

Start date: 1987
End date: 2002
Status: Shirt sponsor
Leagues and Tournaments: Bundesliga

1992/1993

Bayern Munich - Adidas

Start date: 1974
End date: 2030
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Opel

Start date: 1987
End date: 2002
Status: Shirt sponsor
Leagues and Tournaments: Bundesliga

1991/1992

Bayern Munich - Adidas

Start date: 1974
End date: 2030
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Opel

Start date: 1987
End date: 2002
Status: Shirt sponsor
Leagues and Tournaments: Bundesliga

1990/1991

Bayern Munich - Adidas

Start date: 1974
End date: 2030
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Opel

Start date: 1987
End date: 2002
Status: Shirt sponsor
Leagues and Tournaments: Bundesliga

1989/1990

Bayern Munich - Adidas

Start date: 1974
End date: 2030
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Opel

Start date: 1987
End date: 2002
Status: Shirt sponsor
Leagues and Tournaments: Bundesliga

1988/1989

Bayern Munich - Adidas

Start date: 1974
End date: 2030
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Opel

Start date: 1987
End date: 2002
Status: Shirt sponsor
Leagues and Tournaments: Bundesliga

1987/1988

Bayern Munich - Adidas

Start date: 1974
End date: 2030
Status: Main partner
Leagues and Tournaments: Bundesliga

Bayern Munich - Opel

Start date: 1987
End date: 2002
Status: Shirt sponsor
Leagues and Tournaments: Bundesliga
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